Product Marketing Manager
Strala
Product Marketing Manager
Position Title: Product Marketing Manager
Status: Full Time
Location: ObservePoint HQ – Pleasant Grove, UT
Department Name: Marketing
Reports To: VP Marketing
About ObservePoint
At ObservePoint we have core values that guide us:
INNOVATIVE We continually explore & exploit new ideas
HUMBLE We acknowledge our need to grow individually and collectively
SCRAPPY We deliver great solutions by investing wisely
FRIENDS We value our relationships and the time we spend together
As a company we have identified six cultural beliefs each of us need to believe in order to reach our key results. These beliefs are:
CUSTOMER OBSESSED I strive to understand and solve our customer’s problems.
DELIVER PRODUCT I ensure we deliver world-class product.
TAKE ACCOUNTABILITY I continually ask “what else can I do to achieve results?” and I refuse to blame others.
CREATE ALIGNMENT I align my daily work with company priorities in order to move fast.
CHOOSE OPTIMISM I choose optimism and celebrate meaningful achievement wherever I see it.
WIN TOGETHER I deliver results with agility and grit, so WE WIN TOGETHER!
What We Do
Our mission is to help users govern their websites. We provide an automated platform that scans millions of web pages every day to perform deep analysis and validation of the world’s highest traffic websites.
Have you ever browsed a website only to find broken links, unexpected trackers, questionable privacy behavior, or slow pages? At ObservePoint, we make it our business to find these problems and report them to our customers, so they can deliver an excellent web experience for their users.
Who are our customers? Hundreds of the biggest brands in the world: Adobe, Asics, HP Enterprise, Pepsico, Texas Instruments, and US Bank (just to name a few).
About the Role
We are looking for a Product Marketing Manager who thrives at the intersection of product, sales, and go-to-market execution. This role owns core product marketing responsibilities such as positioning, messaging, launches, and customer insights, with a strong emphasis on enabling sales teams to win.
You will be responsible for turning product value into clear narratives, practical sales assets, and field-ready guidance that helps sellers close deals faster and more confidently.
What You Will Do
Product Marketing (Core)
- Develop and own product positioning, messaging, and value propositions by audience and use case
- Lead go-to-market strategy for new product feature launches
- Translate product capabilities into clear customer outcomes and differentiation
- Partner with Product, Marketing, and Customer teams to align roadmap, launches, and messaging
- Build and maintain core assets including product pages, pitch narratives, solution briefs, and FAQs
Sales Enablement (Primary Focus)
- Create and maintain sales enablement content, including:
- Pitch decks and talk tracks
- Battlecards and competitive intelligence
- One-pagers, solution briefs, and customer proof
- Objection handling and pricing or packaging guidance
- Equip Sales with clear guidance on who to sell to, what to sell, and how to sell it
- Lead sales training and readiness for launches through live sessions, recordings, and documentation
- Partner with Sales Leadership to understand pipeline friction and optimize enablement accordingly
- Ensure enablement assets remain current, discoverable, and actively used
Customer and Market Insights
- Develop a deep understanding of customer needs, buying journeys, and personas
- Gather insights from customer conversations, win and loss analysis, and field feedback
- Monitor the competitive landscape and translate insights into actionable sales guidance
What Success Looks Like
- Sales teams clearly articulate product value and differentiation
- New products and features launch with confidence and consistency in the field
- Enablement materials are trusted, used, and tied to improved deal velocity and win rates
- Messaging resonates across Product, Marketing, Sales, and Customer teams
What You Bring
- 4 to 7 or more years of experience in product marketing, preferably in B2B SaaS
- Proven experience creating sales enablement materials that drive results
- Strong storytelling and messaging skills with the ability to simplify complex products
- Comfort working cross-functionally with Product, Sales, Marketing, and Enablement teams
- Ability to balance strategic thinking with hands-on execution
- Bonus experience supporting enterprise or technical sales motions
Nice to Have
- Experience with analytics, MarTech, web privacy, or accessibility compliance
- Familiarity with sales enablement best practices
- Experience running or supporting win and loss programs
Why This Role Matters
This role ensures our product value is not only clearly defined, but also clearly communicated and effectively sold. You will play a key role in aligning product strategy with revenue outcomes and shaping how our story is told in the market.
