Demand Marketing Manager, Mass Market
Zoom
What you can expect
As an Integrated Marketing Manager focused on the Mass Market, you will be responsible for developing and executing comprehensive marketing strategies that maximize brand visibility and drive large-scale demand generation for your sales segment. Your initiatives will engage key audiences across multiple channels, leveraging both digital and traditional marketing tactics to create and accelerate pipeline growth and customer acquisition at scale. You will lead the planning and execution of high-impact campaigns, mass-market events, nurtures, and key digital programs to ensure consistent messaging and measurable results.
About the Team
You will collaborate cross-functionally with a central campaign team, brand, field, partner, digital, and sales teams to deliver campaigns and events that resonate with mass-market audience(s). This includes targeting decision-makers, influencers, and end-users across diverse personas and industries.
Responsibilities
Developing annual and quarterly integrated marketing plans designed to target and engage mass- market segments, aligned with business growth targets and marketing objectives.
Leading the end-to-end execution of large-scale campaigns and events, including planning, budgeting, vendor and partner management, logistics, journey, and post-campaign analysis
Designing and implementing omni-channel marketing programs that span digital advertising, social media, email, webinars, in-person events, and content syndication.
Collaborating with internal teams (campaign, creative, digital, sales, analytics) and external partners to ensure campaign alignment and maximize impact.
Building and maintaining dashboards to report on campaign performance, track key metrics, and optimize for Return On Investment.
Understanding mass-market trends and customer needs to tailor messaging and offers that drive engagement and conversion.
Analyzing market data and feedback continuously to refine strategies and identify new opportunities for demand generation
Serving as the day-to-day sales-facing contact for demand marketing programs.
What we’re looking for
Have proven experience running omni-channel marketing campaigns with a B2B Tech Mass Market emphasis.
Have a strong background in demand generation, digital marketing, and campaign management.
Have the ability to manage multiple projects simultaneously in a fast-paced environment while working independently on day-to-day decision-making.
Have excellent collaboration and communication skills, with experience working cross-functionally.
Have a data-driven mindset with experience in building and interpreting KPI dashboards for campaign optimization (Tableau, Salesforce, DemandBase, 6Sense experience advantageous).
Salary Range or On Target Earnings:
Minimum:
$97 600,00Maximum:
$225 700,00In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.
About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
