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Digital Marketing Manager

Verto is on a mission to provide the best possible start to college for traditional students. We begin by making travel and experiential education a core part of every student’s first year. Our participants start college overseas in one of five Verto locations and take fully accredited in-person classes from our Academic Provider, the University of New Haven. After completing 1-3 semesters with Verto, participants seamlessly transfer to one of 40+ partner universities in the United States. Along the way, participants become more mature, empathetic global citizens who have a greater sense of purpose and direction for their lives.

At Verto, we’re creating a different model. We’re driving the costs down and acceptance rates up. We connect participants to the world and give them a chance to discover who they are before making them choose a major. We’re out to build a transformational company that makes higher education more accessible and impactful. We are backed by First Round Capital and other top VCs.

Marketing Department Overview:

The Marketing Department supports Verto’s mission by making more students, families, and educators aware of, and enthusiastic about, the opportunity to start college with Verto. The team is responsible for attracting high-quality candidates for Verto semesters and communicating promotional, admissions-related, and logistical information with students from introduction to departure. Our scope of work spans the Verto website, social media, paid advertising, email and text communications, media relations, partner marketing, promotional events, and the development of branded documents and physical collateral. We work intimately with all internal departments to ensure that the Verto brand is represented in a consistent manner.

Position Overview:

We are seeking a creative and strategic marketing manager who understands various forms of digital marketing to develop strategies and campaigns that drive brand awareness, generate new interest, and improve conversion rates. From strategic planning to campaign optimization, you'll leverage your expertise to drive digital marketing efforts across paid media, SEO/SEM, web, email, and social media.

You’ll join a growing marketing team that’s passionate about connecting students with life-changing educational opportunities. The ideal candidate will be comfortable working in a fast-paced, OKR-driven environment, and will have a strong ability to multitask and prioritize.

Responsibilities:

Paid Advertising (35%)

• Develop and execute digital advertising and marketing strategies that drive traffic, engagement, and conversions
• Develop, implement, and manage paid social media campaigns across platforms like Meta / Instagram, TikTok, and Snapchat
• Manage all campaign setup and conduct extensive QA of campaigns across various platforms
• Collaborate with the team on the development of high-performing ad creatives and assets
• Develop, implement, and manage paid advertising campaigns on Google
• Directly execute in-platform optimizations based on campaign performance and opportunities for improvement
• Effectively monitor, manage, and allocate campaign budgets to maximize ROI
• Derive actionable insights to optimize ROI, conversion rates, and overall campaign performance
• Help explore, test, and manage new demand and lead generation channels / strategies

Lifecycle Communications (25%)

• Help create and deploy marketing emails and SMS campaigns using SFMC to communicate compelling messages to our students that drive conversions and retention (event promotions, deadlines, value add content)
• Help create, edit, and maintain email marketing templates and journeys in SFMC
• Contribute to the strategic optimization of our automated journeys - finding ways to reduce dropoff and create efficiencies / remove manual processes
• Contribute to the strategy for in-funnel A/B testing to improve email metrics
• Monitor and analyze key email performance metrics to ensure emails are functioning as expected and producing intended results

Marketing Websites, Content, and SEO (30%):

• Create, edit, and maintain key webpages for our university partners and programs (Wordpress)
• Create, edit, and maintain other key assets and collateral for our university partners and programs (decks, documentation)
• Work with dev and design on website enhancements, new page builds, and redesigns
• Monitor and analyze key performance metrics on direct response landing pages, providing insights to improve on-page conversions
• Leverage analytics tools like GA4, Google Search Console, Lighthouse, and MS Clarity to provide strategic input on website content and UX, organic performance, and opportunities for SEO and brand building
• Work closely with marketing leadership to align marketing strategies with website optimizations and user experience improvements

New Projects and Initiatives (10%)

• Work within the marketing team and cross-functionally on new requests and initiatives

Minimum Requirements and Qualifications:

• 5+ years of experience in digital marketing
• Hands-on experience creating, managing, and optimizing advertising campaigns on platforms like Instagram and TikTok
• Experience creating, managing, and optimizing search advertising campaigns
• Experience using email marketing platforms like Salesforce Marketing Cloud, Marketo, Exacttarget, or similar
• Experience with SEO/SEM
• Ability to work remotely from a home office. This is a remote position.
• Able to travel at least 1-2 weeks per year
• Must be based in the US, and work during our core operating hours of 10am - 4pm ET

This position is not available in the state of California

Preferred Requirements and Qualifications

• Prior experience working with VC backed startups
• Prior experience working with geographically distributed teams and time zones
• Basic Wordpress experience
• Basic AMPscript experience

At Verto Education we value voices of all backgrounds and experiences. We know that creating a diverse environment takes dedication and intentional hiring practices. Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.

Compensation & Benefits

The below are for full-time Employees in the United States

• 100% remote first organization
• Salary range of $80,000 - $95,000, depending on experience
• Uncapped vacation and sick time
• Medical, dental, & vision insurance
• Fully funded Short and Long-Term Disability, and Life Insurance
• Paid Parental Leave
• Stock Equity for every employee
• 401K