Head of Channel Marketing
Marketing & Communications
San Mateo, CA, USA
Posted on Saturday, December 24, 2022
<section><div><b>Who We Are</b></div> <div><br></div> <div>Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers seven product lines — video security cameras, access control, environmental sensors, alarms, visitor management, mailroom management and intercoms — integrated with a single cloud-based software platform. </div> <div><br></div> <div>Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies. </div> <div><br></div> <div>Founded in 2016 with more than $360M in funding raised to date, Verkada has expanded rapidly with 14 offices across three continents, 1,500+ full-time employees and 15,700+ customers across 70+ countries, including 43 companies in the Fortune 500.</div> <div><br></div> <div><b>Role Overview</b></div> <div><br></div> <div>At Verkada, we're known to push traditional boundaries and our B2B marketing efforts are no exception. As the Channel Marketing Director, you'll be tasked with leading a highly selective team of marketers with unconventional backgrounds (wall street traders, engineers, consultants, scientists and growth marketers) whose goal it is to accelerate and support our channel efforts through marketing activities that ensure that over half of Verkada’s revenue is sourced by our partners. </div> <div><br></div> <div>Channel marketing at Verkada is currently composed of two main initiatives: </div> <div><br></div> <div>1. To execute marketing campaigns that help drive Verkada’s partner-sourced revenue. This is accomplished by driving new resellers and integrators to partner with Verkada , accelerating onboarding of current partners and nurturing partnerships with strategic engagements. We are consistently testing new ideas that often fall outside the methods normally used by traditional B2B and/or channel marketers.</div> <div><br></div> <div>2. Help partners become an extension of Verkada’s marketing team by empowering them with a robust partner portal full of necessary training, collateral, “campaigns-in-a-box”, event collateral and so on.</div></section><section><h3>Responsibilities: </h3> <ul> <li>Work alongside Verkada’s CMO as well as cross departmentally with the Growth, Channel, Sales and Creative teams to brainstorm and execute new out-of-the-box experiments to deliver, target, and run marketing campaigns that drive direct revenue impact.</li> <li>Maintain and improve the partner portal and all the collateral they need (executed with attention to detail) to best sell Verkada to their own customers and enable them to run their own campaigns including strong event presence. </li> <li>Improve the overall brand of Verkada within the heterogeneous partner ecosystem of resellers and integrators. </li> <li>Hire and onboard a team of the best channel marketers regardless of their background. </li> <li>Unlock complicated blockers that prevent many marketers from achieving scale or efficiency</li> </ul></section><section><h3>Requirements:</h3> <ul> <li>4-year undergraduate degree.</li> <li>7+ years of work experience minimum.</li> <li>Impeccable quantitative ability and analytical skills. </li> <li>Strong project management and organization skills with attention to detail. </li> <li>Strong ability to work cross-departmentally to prioritize multiple initiatives with various stakeholders. </li> <li>A hacker’s type mentality full of curiosity and creativity (obsessed with solving puzzles and never gives up). </li> <li>Inbox 0 type personality + roll up your sleeves type mentality. </li> <li>Business level fluency in English in both oral and written communication. </li> <li>Channel or partner marketing experience is preferred but not required.</li> <li>Event marketing experience or equivalent is preferred but not required. </li> </ul></section><section><div><br></div> <div><br></div> <div><b>US Employee Benefits</b></div> <div><br></div> <div>Verkada is committed to investing in the holistic health and well-being of all employees and their families. Our benefits and perks programs include, but are not limited to:</div> <div> </div> <div>- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums</div> <div>- Nationwide medical, vision and dental coverage</div> <div>- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options</div> <div>- Expanded mental health support</div> <div>- Paid parental leave policy & fertility benefits</div> <div>- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time</div> <div>- Professional development stipend</div> <div>- Wellness/fitness benefits</div> <div>- Healthy lunches and dinners provided daily</div> <div> </div> <div><b>Verkada Is An Equal Opportunity Employer</b></div> <div>As an equal-opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. </div> <div><br></div></section>
Verkada is an equal opportunity employer.
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