Content Strategy Manager
Unilever
Job Purpose
The Content Strategy Manager owns the strategic design, governance, and evolution of the Beauty & Wellbeing content system—ensuring content is built to perform, scale, and learn across the full funnel. This role sets the “north star” for how content is architected, deployed, optimized, and evolved across national media, retail media, eCommerce, social, and influencer ecosystems.
Sitting at the intersection of Brand, Media, Creative, Audience, and Analytics, you translate business and consumer priorities into clear content architectures, learning agendas, and deployment strategies. You lead a small team of specialists to ensure creative is insight-led, platform-native, and continuously improving—while accelerating speed, consistency, and impact through disciplined workflows and AI-enabled ways of working.
Who You Are & What You’ll Do
Content Strategy & Architecture
You define how content works as a system—not as isolated assets. You establish messaging frameworks, content hierarchies, and role-of-content definitions across the funnel, ensuring every asset has a clear job to do.
Own full-funnel content strategy across awareness, consideration, conversion, and loyalty
Define content architectures that connect objectives, audiences, messages, formats, and platforms
Ensure content strategy is integrated into media, audience, and influencer planning from the outset
Act as the strategic authority on what content we need, why, and how it should work
Performance-Led Creative Governance
You ensure content decisions are grounded in learning, not opinion. You set the creative learning agenda and ensure insights meaningfully shape future strategy, briefs, and deployment decisions.
Establish and oversee creative learning agendas and testing roadmaps
Translate performance insights into strategic guidance for brands and agency partners
Govern creative rotation, scaling, and deprecation strategies in partnership with Media and Analytics
Champion a culture of test, learn, and iterate across brands
Team Leadership & Capability Building
You lead and develop a high-impact content pod, ensuring clear roles, strong collaboration, and high standards of output.
Lead and coach the E2E Content Development Planner, Content Insights Specialist, and Content Adaptation Specialist
Set clear priorities, success measures, and ways of working across the content lifecycle
Ensure seamless handoffs between strategy, insights, adaptation, and deployment
Elevate content craft, rigor, and strategic thinking across the team
Cross-Functional Orchestration
You serve as the primary content strategy partner to Brand, Media, Influencer, and Agency teams—bringing clarity, alignment, and decisiveness.
Partner with Media Planning and Activation to align content strategy with investment and platform needs
Collaborate with Influencer leads to ensure creator content ladders into broader content systems
Influence brand teams with clear, confident recommendations grounded in insight and performance
Act as the escalation point for content trade-offs, prioritization, and strategic decisions
AI, Tooling & System Acceleration
You modernize how content is built and managed, ensuring the content system is future-ready.
Define standards for modularity, metadata, and asset design to support AI-enabled workflows
Partner on pilots that leverage AI for creative development, adaptation, and learning
Ensure content libraries, frameworks, and processes are structured for scale and automation
Continuously improve speed-to-market, efficiency, and creative throughput
What You’ll Need to Succeed
Bachelor's degree (Marketing or similar preferred)
7–10+ years of experience in content strategy, creative strategy, media strategy, or performance marketing
Proven experience leading teams and operating at a system and capability level, not just execution
Strong understanding of full-funnel media, platform-native content, and performance optimization
Demonstrated ability to translate data and insights into clear creative and strategic direction
Experience working cross-functionally with Media, Analytics, Influencer, and Agency partners
Comfort operating in ambiguity, setting structure, and driving alignment across complex ecosystems
Familiarity with AI-enabled content workflows, modular creative systems, and modern marketing tech a strong plus
Exceptional communication, storytelling, and stakeholder influence skills
Pay: The pay range for this position is $99,000 to $149,600. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance
(including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
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