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Job Title: Employer Brand Content Specialist - Secondment

Location: 100VE

JOB PURPOSE

The Unilever Global Employer Brand (EB) team are responsible for attracting and retaining the best talent; with the right skills; to ensure that Unilever can deliver on its key business priorities.

From interacting with and growing our global LinkedIn community of >18m people through to creating world-class content across all digital channels - the team has a hugely exciting scope of work.

Today, Unilever’s attractiveness as an employer is at its all-time high. We are No. 1 Employer of Choice in our key markets and are the most followed FMCG company on LinkedIn. At the same time, we see the competition for talent is fierce. Continuing to ensure we engage and attract the best talent is key – making it a very exciting time to work in employer brand!

The Opportunity

The Global Employer Brand Marketing & Content team is responsible for driving awareness and consideration of Unilever as an employer within key demographics.

We are looking for a passionate creative to help us bring the Unilever employee experience to life through creative storytelling. As Employer Brand Content Specialist you will play an integral role in shaping how we market Unilever as an employer to over 18.6M people on LinkedIn and beyond.

As part of this role, you’ll get the opportunity to fully immerse yourself in Unilever. You'll work with an engaged Employer Brand Community (made up of >100 individuals around the world) and collaborate with a diverse internal network (including Comms, Marketing, ED&I and more) and a variety of external partners (LinkedIn, Universum, TikTok and many more).

Your job will be to understand what Unilever has to offer and what we stand for as employer, and to turn this into compelling stories, content and campaigns to engage future talent.

RESPONSIBILITIES

Content planning

• Work closely with the Senior Content & Channels Manager to build, optimise and execute the global Employer Brand content strategy and planning
• Ensure all Employer Brand (EB) content is aligned with EB objectives
• Partner with the Employer Brand Paid Media Specialist to co-create the annual paid media strategy
• Understand wider Unilever frameworks/strategies (e.g.: ED&I agenda; corporate comms objectives) and ensure that the Global EB calendar both complements and contributes to these

Copywriting & Content Creation

• Brand guardianship – maintain and guard tone of voice, look and feel and quality of content across all channels
• Employer Value Proposition (EVP) – bring the Unilever EVP to life through quality storytelling, content and campaigns
• Copywriting – build the monthly content calendar and write compelling social media copy

Social Media Management

• Page management – day-to-day ownership and management of the Unilever Linkedin page (alongside other social media channels)
• Pilots - tunning test & learn pilots; optimising content and copy to drive learnings and performance
• Community Management - working alongside this team to drive engagement, develop learning, spot trends and supervise crisis management
• Campaigns - partnering with agencies/freelancers when applicable to develop and execute bigger campaigns
• Monthly reporting – utilising data and analytics to regularly assess content performance, spot trends/opportunities and optimise future activity

Stakeholder Management

• Cultivate and manage a network of internal stakeholders to develop understanding of the wider business to fuel the EB content calendar
• Partner with internal teams to collaborate and advise on how the EB agenda and EVP can be included within their campaigns and activities

Culture and Inspiration

• Work in an agile, flexible way and encourage the rest of the team to do the same
• Drive proactivity and a culture of ‘doing it ourselves’ wherever possible
• Deliver excitement about Employer Brand storytelling, with insights, best practices, inspiration, and more!

ALL ABOUT YOU

Key Experience & Skills Required

• Understanding and demonstrable skills in copywriting
• Experience in Employer Branding; Corporate Communications or Brand/Digital Marketing
• Social Media Management (Linkedin experience is a bonus!)
• Strong organisational and planning skills
• Basic Canva/editing skills a plus, but not essential

• History of working across multiple geographies/cultures a preference, but not required

Skills & Capabilities Required

• Proactive attitude – willing to get stuck in and execute wherever possible
• Agility – able to cope with change and adapt and prioritise
• Flexibility – can work across multiple projects simultaneously
• Strategic thinking – able to see the big picture and how each activity contributes to the long term
• Positivity & Passion – able to inspire action in others
• Creativity – a love for great content and storytelling

NOTES

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’

Location

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in early 2025 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We want to push boundaries, and have the flexibility needed to keep adapting in an ever-changing, more dynamic world. This means giving full and fair consideration to all applicants, regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

As part of your hiring journey, we are happy to support requests for reasonable adjustments, to improve your recruitment experience.

To find out more, including more information about our Employee Resource Groups, please click here.

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How is Unilever tackling this?

Many of Unilever’s recruitment sites publish a warning to candidates about recruitment fraud. The Cyber Security team also proactively scan for signs of people setting up fake Unilever sites and act to close them down.

What can I do?

If you become aware of potential recruitment fraud, spot fake Unilever recruitment adverts or fake LinkedIn profiles, report them via Una Live Chat.

Unilever does not accept responsibility or liability for any candidates who are financially impacted by recruitment fraud. Your vigilance is key!