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Associate Director, Marketing Product Development & Strategy



Marketing & Communications, Product
United States · Remote
Posted on Tuesday, November 14, 2023

Location: Remote with quarterly visit to Burlington VT and some travel for customer meetings, conferences, etc

Travel Requirement: 30% of time

Company Overview

The mission of Seventh Generation is to transform the world into a healthy, sustainable and equitable place for the next seventh generations. This is only possible by establishing a talent powerhouse that brings our mission, values and partnerships to life allowing Seventh Generation to become one of the most trusted brands in the home care industry.

Background & Purpose of the Job

As the Associate Marketing Director, Product Development & Strategy, you will have ownership of the brand rolling 12 quarter product innovation agenda and category in market activation strategy. This role sits on the Seventh Generation Marketing Leadership Team and reports directly to the Seventh Generation CEO.

  • Developing & Executing the 3 year rolling innovation & renovation product program across Laundry, Dish and Household cleaners, as well as developing any strategic adjacencies. This role will be responsible for driving innovation growth and ensuring profitable innovation in line with the rolling 3 year business planning goals. This work is in partnership with the local & global Home Care R&D teams - strong communication, partnership and influence are required.

  • Setting The Strategy For & Measuring In Year Category Led Marketing Programs: Responsible for Marketing/Advertising budget development, allocation and deployment against multi-channel program. Enable team to measure results & pivot in year

  • Managing a broad & multi-dimensional team: Experienced people manager to lead a broad team of brand product marketers, and act as ‘general manager’ of cross functional product development squads. Demonstration of strong cross functional relationship builds – must work across marketing, local US R&D, global R&D, local customer development and global stakeholders to implement agenda with excellence. You will need to feel comfortable making effective organization and people decisions in a manner consistent with Seventh Generation values and Unilever standards of leadership

  • Developing Strong Partnerships Consistent with Seventh Generation Values: Being a talent catalyst, relationship builder and identifiable leader is crucial in this role. This individual must prioritize strong and healthy relationships across teams that are consistent with Seventh Generation values & mission.

What You’ll Need To Succeed

  • 10 years of marketing experience in the CPG industry with background in brand mgmt. or general mgmt.

  • Experience leading complex innovation projects and development robust innovation pipeline

  • Demonstrate strong analytical skills with the ability to develop strategies, tactics and measurable implementation plans across many areas.

  • Demonstration of strong financial acumen and strong understanding of taking consumers insights into action

  • An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.

  • Experienced people manager, 3-5 years of experience managing of a team of 3+ direct reports

  • Experience working in both small/mid size organizations & large organizations; demonstrate ability to leverage the best of big company thinking at smaller scale

  • Ability to impact and influence different areas of the organization. Experience setting and also rallying different stakeholders behind the established vision; ability to liaise with teams at all levels

  • Create a clear view of the future state, helping others understand and feel how things will be different when this is achieved. Have a practical know-how, demonstrating results orientation while empowering and holding the team accountable for results.

  • Demonstrate passion that creating a better world through business matters to you - feel connected to the mission of transforming health, sustainability, and corporate transparency

Five strong values are at the heart of Seventh Generation:

Great candidates for this job must lead with and live into company values:

  • Care Wholeheartedly. We have big hearts: they are full of our love for the planet, our consumers, our people, our partners, our products and our brand.

  • Collaborate Deliberately. It takes a village right? Together we can achieve things that we could never have done by ourselves. Not to mention it’s a lot less lonely.

  • Nurture Nature. Nature got it right. We know it. That’s why we aspire to design products from plants not petroleum, from fields not factories.

  • Innovate Disruptively. If you always do what you have done you will always get what you always got. We think innovation and creativity can change the world.

  • Be a Trusted Brand. Can a company be a friend? We like to think so. We love our consumers and we hope they love and trust us.

Pay: The pay range for this position is $135,600 to $203,300. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

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