Associate Marketing Director, Brand Development & Communications
Location: Remote with quarterly visit to Burlington VT and some travel for customer meetings, conferences, etc
Travel Requirement: 30% of time
The mission of Seventh Generation is to transform the world into a healthy, sustainable and equitable place for the next seventh generations. This is only possible by establishing a talent powerhouse that brings our mission, values and partnerships to life allowing Seventh Generation to become one of the most trusted brands in the home care industry.
Background & Purpose of the Job
As the Associate Marketing Director, Brand Development & Communications, you will have the unique responsibility to set the vision for & implementation of crafting & scaling the story of our powerful brand – spanning product, mission, advocacy and sustainability. This role is uniquely about creating/demonstrating the vision and having the creative excellence to bring this to life for our target audience. This role sits on the Seventh Generation Marketing Leadership Team and reports directly to the Seventh Generation CEO.
Development of brand communications strategy & architecture, brand voice and brand creative execution across all digital marketing & packaging touch points. Work led in partnership with CEO & Consumer Insights
Development, Implementation & Measure Multiyear brand communication program that will: bring SVG brand key to life & drive rapid trial & household penetration acceleration for the brand:
Responsible for creating innovative digital & social marketing campaigns that support the brand/product strategy and pushes the boundaries with how we connect with conscious consumers
Develop strong & compelling product marketing assets that break down key barriers to brand trial
Build brand love through development of mission led story telling & advocacy campaign execution; communications experience in a B Corp or other mission driven company a bonus for role
Partner with media agency to build strong multi-channel plan that maximizes small company budgets and also enables experimentation
Develop & Drive Consistency for compelling brand creative vision:
Responsible for building & executing brand book in partnership with in house creative team and agency partners
You are the creative ‘hub’ with many cross functional teams (product, performance marketing, shopper, outside agencies) as your ‘spokes’. You are responsible for ensuring that brand remains consistent & effective across all touch points.
Managing a broad & multi-dimensional team: Experienced people manager to lead a broad team of social & digital marketers, and in house creative designers. Serve as the “general manager” of the integrated agency team. You will need to feel comfortable making effective organization and people decisions in a manner consistent with Seventh Generation values and Unilever standards of leadership
Developing Strong Partnerships Consistent with Seventh Generation Values:
Being a talent catalyst, relationship builder and identifiable leader is crucial in this role. This individual must prioritize strong and healthy relationships across teams that are consistent with Seventh Generation values & mission
Proven track record in creating strong relationships with external marketing agencies, working collaboratively to deliver compelling results
Leading and inspire big, creative thinking that drives differentiation and brand love, and cascades into impactful business results
What You’ll Need To Succeed
10 years of digital marketing experience in a fast-paced, high pressure marketing environment, preferably within a CPG business, franchise organization, national brand(s), and/or agency
Deeply familiar with brand strategy, multi-channel execution (paid and owned), social platforms, e-commerce, influencer strategies, retail marketing, community building and have executed these at scale, driving business results and brand equity along the way.
Skilled at building brand awareness and igniting consumer action. Demonstrated understanding how to utilize social media and social platforms to build movements, support campaigns, build understanding and drive consumers to take action.
Experience with data analysis tools and ability to analyze data from a variety of sources to support decision making and align with the overall strategy
An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.
Experienced people manager, 3-5 years of experience managing of a team of 3+ direct reports
Experience working in both small/mid size organizations & large organizations; demonstrate ability to leverage the best of big company thinking at smaller scale
Demonstrate passion that creating a better world through business matters to you - feel connected to the mission of transforming health, sustainability, and corporate transparency
Five strong values are at the heart of Seventh Generation:
Great candidates for this job must lead with and live into company values:
Care Wholeheartedly. We have big hearts: they are full of our love for the planet, our consumers, our people, our partners, our products and our brand.
Collaborate Deliberately. It takes a village right? Together we can achieve things that we could never have done by ourselves. Not to mention it’s a lot less lonely.
Nurture Nature. Nature got it right. We know it. That’s why we aspire to design products from plants not petroleum, from fields not factories.
Innovate Disruptively. If you always do what you have done you will always get what you always got. We think innovation and creativity can change the world.
Be a Trusted Brand. Can a company be a friend? We like to think so. We love our consumers and we hope they love and trust us.
Pay: The pay range for this position is $135,600 to $203,300. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.