Get introduced to vetted companies that are still hiring

Create a profile to become searchable by hiring managers.


Consumer Brand Lead - Global Marketing



Marketing & Communications
New York, NY, USA
Posted on Sunday, June 9, 2024
Consumer Brand Lead - Global Marketing
New York Regular Marketing - Branding Job ID: A231535A
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. TikTok's Global Marketing team helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping set the brand tone and bring the brand story to life through constant marketing innovation across advertising, digital engagement, and social storytelling. - Lead the Americas Consumer Marketing team, considering top priority markets: US, BR, MX, CA. - Develop and implement marketing strategies to increase brand metrics among non-users and current users. Establish those strategies in collaboration with different internal stakeholders, such as Comms, Media, Social, Marketing Analytics, Creative among other xfn departments. - Build comprehensive Marketing plans encompassing market context, competition, target audience, brand metrics. Identify which marketing/brand problems need to be solved, identify the brand goals and drive the most effective campaigns. - Monitor, advise and drive the brand results set as Marketing OKRs, as well as vision set by Global Brand & Comms leadership. - Lead a direct team distributed in multiple countries, as well as manage xfn teams that need to support the marketing campaigns end-to-end. - Be able to influence senior leadership, peers, and XFN teams when managing large scale campaigns and strategic initiatives.
Minimum Qualifications: - The ideal candidate knows how to build a comprehensive marketing plan and socialize with senior leadership, peers, and XFN partners based on target audience understanding, including who they are, where they are, how they consume content, their needs, their struggles and aspirations. Their barriers and triggers to adopt/trust/use our service. - The incumbent should possess strategic vision that translates business goals into marketing plans, and be able to articulate this to senior leadership and XFN partners. Additionally, possesses the ability to be "hands-on" and tactical matters with direct reports, as appropriate. - The ideal candidate has experience in building campaigns on traditional media, digital, OOH, stunts, sponsorships, events, co-brands and all different marketing disciplines. - We are looking for someone with strong analytical skills able to analyze data to inform the best strategies and measure the success of marketing campaigns and the business impact. - Highly motivated and result-oriented self-starter with the ability to manage competing priorities of competing importance. Preferred Qualifications - Excellent communication skills, including the ability to present ideas to stakeholders. - Prior experience building high performance teams across multiple locations. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
Job Information
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $176800 - $313600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Share to