Lifecycle Marketing, Senior Manager
Thesis
About Us
The human brain is the most complex object in the universe, yet society had accepted one-size-fits all approaches to cognition. The “solutions” (think coffee, energy drinks, and even a friend’s rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world’s first customized nootropics company. If you’ve never heard that word before, it’s just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they’ll be ours.
With an exceptional efficacy rate, the world has taken notice — we’ve raised over $13M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry’s leading brand. Now, we’re looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you’re looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we’d love to have you on the team.
About The Role
We are seeking a data-driven and strategic Lifecycle Marketing, Senior Manager to help us optimize our customer journey and drive growth. In this role, you will be responsible for analyzing customer data, developing insights, and executing marketing strategies that enhance customer engagement, retention, and lifetime value.
How You'll Make an Impact:
- Analyze customer data to identify trends, behaviors, and opportunities for improving the customer lifecycle.
- Develop and execute lifecycle marketing campaigns, including email and SMS, to engage and retain customers.
- Create and maintain customer segmentation and targeting strategies to personalize marketing efforts.
- Collaborate with the customer experience, product, and creative teams to develop compelling and relevant messaging strategies.
- Monitor and report on the performance of lifecycle marketing campaigns, providing actionable insights and recommendations for optimization.
- Conduct A/B testing to continuously improve campaign effectiveness.
- Utilize marketing automation tools to streamline and enhance lifecycle marketing efforts.
- Stay up-to-date with industry trends and best practices to ensure our strategies are cutting-edge.
We're Excited About Your:
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 2+ years of experience in lifecycle or email marketing, preferably in a DTC or subscription-based company.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in marketing automation platforms (e.g., Klaviyo, Iterable, Braze) and CRM systems.
- Experience with A/B testing and campaign optimization.
- Excellent communication and collaboration skills.
- Detail-oriented with strong project management abilities.
- Passion for health, wellness, and cognitive enhancement is a plus.
Pay Transparency:
We can’t quantify everything we think you’ll love about working at Thesis, from the exciting projects you’ll work on, to the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes comprehensive benefits and equity. The base salary hiring range for this position is $100,000-145,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.
A Few of Our Perks and Benefits:
- 💵 Competitive compensation with an exceptionally generous equity package
- 🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
- 🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
- 🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
- 📈 401k to help you plan for the future
- 🏖 Flexible PTO because we respect the need for work/life harmony
- 🏋️ $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
- 💊 Unlimited (yes, unlimited) Thesis nootropics
- 🎓A strong emphasis on promoting from within and personal development
- 🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
- 🌎 International work week
- 🏢 Hybrid work model
Our Values:
- Meet Your Potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential.
- Own Outcomes: We are driven by achieving meaningful results, both for our customers and our business. We’re proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.
- Lead with Science and Data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We’re committed to making the highest quality nootropics on the market and measuring our efficacy.
- Create Exceptional Experiences: We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. We’re equally committed to showing up for our cu
