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Company Description

The Wonderful Company is a privately held $6 billion company committed to providing high-quality, healthy brands and helping improve the lives of the people who live and work in the places where we operate. Ranked No. 1 on the 2025 PEOPLE® Companies That Care list and one of Fortune® magazine’s “100 Best Companies to Work For” in the U.S., The Wonderful Company is continually recognized for its dedication to the well-being of its workforce, their communities, and the planet.

We are looking for a Manager, Consumer Public Relations for FIJI Water to showcase the brand’s unique story and iconic positioning as the nation’s number one premium imported bottled water with consumers, media, influencers, and other key audiences.

As the day-to-day PR lead for FIJI Water, the Manager partners closely with internal marketing teams and cross-functional departments to lead strategic external communications, partnerships, and events. The role oversees high-investment activations to maximize media visibility, provide strategic direction, cultivate creative ideas, drive social engagement, and identify and negotiate brand partnerships, ensuring flawless execution, while helping shape FIJI Water’s integrated and evolving communications approach as Earth’s Finest Water. The Manager reports to the Director, Consumer Public Relations and will manage junior team members.

This position is based in our West Los Angeles, CA office and follows a hybrid schedule, with in-office work Monday through Wednesday and the flexibility to work remotely on Thursday and Friday.

This role requires flexibility to work non-traditional hours, as many events take place in the evenings and on weekends, with up to 25% travel to support and lead events.

Job Description

• Guide the strategic development and execution of integrated public relations plans for FIJI Water
• Identify, negotiate and coordinate logistics for event sponsorships, collaborations and partnerships that elevate the brand
• Serve as a brand spokesperson/representative, staffing branded events, high profile award shows and red carpet events, national and regional trade shows, media tours, sampling programs and more
• Lead efforts to integrate the brand into pop-culture moments and identify out-of-the-box creative ideas through strategic product placement, VIP collaborations, brand partnerships, and integrations
• Drive consumer and trade media relations efforts, including developing messaging and press releases, and cultivating media relationships
• Oversee the organic social strategy for FIJI Water to help showcase the lifestyle, people and philanthropy behind the brand
• Oversee the continued development, evolution and execution of the influencer/celebrity outreach plan, focusing on building lasting and credible relationships with celebrity, cultural and influential tastemakers
• Deliver presentations to internal teams and external stakeholders, leveraging persuasive communication skills to drive strategic decisions and advance the organization’s goals
• Prepare weekly, seasonal and quarterly result reports and coverage highlights for an executive audience
• Collaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teams
• Lead, coach, and support the professional development of junior team members while ensuring strong execution
• Manage third party vendors and agencies as needed
• Manage client budgets

Qualifications

• At least 5-8 years of communications experience, preferably supporting consumer brands within CPG, entertainment, lifestyle, or luxury, in an agency and/or corporate environment
• Prior experience supporting entertainment, red carpet, or other high-profile events preferred
• Proven media relations experience with the ability to secure meaningful, on-brand coverage
• Strong understanding of social media platforms and their role in consumer public relations
• Working knowledge of standard public relations tools, including MuckRack, PR Newswire or Businesswire, media monitoring services, and Microsoft Office
• Ability to ideate, negotiate, coordinate, and confidently execute events and partnerships with minimal oversight
• Strong project management skills with the ability to multitask, prioritize, and work effectively in a fast-paced environment
• High attention to detail with a consistent track record of accuracy and follow-through
• Strong writing, research, and presentation skills
• Self-motivated, collaborative team player who takes ownership of work and approaches challenges with a solutions-oriented mindset
• Creative and innovative thinker with a passion for pop culture, trends, and the evolving news cycle
• Prior experience managing or mentoring junior team members preferred
• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, English, Events, or a related field

Pay Range: $105,000 - $115,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
  • 24/7 online physician consultations
  • virtual mental health resources
  • life coaching
  • engaging employee community groups
  • cash rewards for healthy habits and fitness reimbursements
  • library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across The Wonderful Company’s brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.

The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com, or follow The Wonderful Company on LinkedIn, Facebook, Instagram, and Twitter. To learn more about The Wonderful Company’s corporate social responsibility impact, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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