eMarketing Specialist
The Wonderful Company
Company Description
With the Winter holidays just around the corner, Teleflora is busier than ever! We are looking for our eMarketing Specialist position. We’ve been a part of The Wonderful Company family since 1979, with a nationwide network of florists we’ve become the world’s largest flower delivery service. With more than 10,000 member florists in North America, we lead the industry by working directly with our florists to hand-arrange and hand deliver every bouquet! We’re a sustainable network of locally owned florists. Teleflora provides innovative marketing, education and technology to make sure our member florists get the resources they need to thrive, creating beautiful bouquets with keepsake vases delivered to your door.
The eMarketing Specialist supports our member florist websites by supporting our eMarketing Counselors and the larger eMarketing department. This person assists in onboarding our eFlorist members in to our marketing programs, and provides basic digital marketing support. Our eMarketing team partners with digital team members to execute enhancements to our florist’s digital presence, improving their reach, building brand awareness and increasing conversions. This is a great position for someone wanting to start career in digital marketing, will be exposed to a variety of digital marketing disciplines including Search Engine Optimization, Local Search Strategies, Paid Search Advertising, Social Media, Website UX and more.
The eMarketing Specialist serves as a subject matter expert for all things local, including Google Business Profiles and local search optimization, and is responsible for helping member florists maximize their visibility and traffic in their local area. This person will be familiar with Teleflora marketing programs, eMarketing optimization efforts and internal site search improvements to help develop and deliver a superior digital experience for eFlorist websites. Primary responsibility of this position is to provide onboarding and marketing support to our eFlorist members. An eMarketing Specialist counsels new and existing shops on the marketing capabilities of their eFlorist website and eFlorist marketing programs, offering relevant improvement recommendations based on the shop’s particular needs.
You may from home with at least one day per month working in the Paragould, Arkansas office. Working from home is voluntary and the option to work in the office each day is available.
Job Description
- Assist in the onboarding of new eFlorist members via one-on-one training on the website platforms and eFlorist marketing programs
- Provide support to eFlorist marketing programs and digital marketing-specific website requests
- Have a working knowledge and willing to learn a wide range of topics, including search engine optimization, paid search marketing, blog implementation, link-building, etc. with ability to work independently
- Add spirit and thoughtful leadership to our team of passionate search engine marketers
- Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements
- Manage day to day client relationships through conference calls and presentations
- Design and deliver training classes to various internal and external groups on occasion
- Assist with various eFlorist digital marketing and website projects
- Additional duties as assigned
Qualifications
- Interest in digital marketing, including SEO, SEM, content marketing, social media marketing and business analytics
- Must communicate well via phone and email
- Excellent organizational skills and ability to manage multiple simultaneous projects and resources
- Demonstrated capability to work independently on assigned accountabilities
- Desire to explain, teach, coach and generally enable our customers to use eFlorist and other tools to achieve meaningful results for their websites over the long-term
- Excellent customer service skills with a bias for resolution, requiring the ability to identify the root of a problem/opportunity and provide customers with impactful solutions
- Desire to learn and grow digital marketing knowledge and experience in fast-paced, technology driven environment
- Experience working with small/medium businesses preferred
- High School diploma or equivalent, 1+ years of digital marketing experience preferred
- Previous customer support experience preferred
Additional Information
- Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
- 24/7 online physician consultations
- virtual mental health resources
- life coaching
- engaging employee community groups
- cash rewards for healthy habits and fitness reimbursements
- library of on-demand fitness videos
- Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
- Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
- Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
- Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
- Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities. Wonderful CSR
- Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.
Say everything and share your "Love Out Loud™" with the gift of Teleflora® flowers—all made by hand and delivered by hand by your local florist. With more than 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist—even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep—Teleflora's network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. For more, visit: www.teleflora.com, or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment.
Telefora is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, region, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
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