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Company Description

Wonderful Pistachios is the world's largest pistachio processor and marketer. Located in California's Central Valley, our nuts are Non-GMO Project Verified and sustainably harvested, providing a smart, healthy choice for consumers around the world. Wonderful Pistachios are the original plant-based protein, and are a tasty tribute to snacking done right. Wonderful Pistachios’ iconic “Get Crackin” ads demonstrate how great taste and healthy habits can go hand in hand.

The Associate Brand Manager plays a key role in developing and implementing the consumer marketing strategy. They have excellent project management skills and independently run with projects at any stage. They are flexible and adjust plans and strategies according to a variety of changing conditions, including logistical demands and management direction.

The Associate Brand Manager reports to the Director of Marketing and works with senior management to drive strategic initiatives and execute marketing plans that support the fast growth of our diverse businesses. They are the link between our sales, finance, vertically integrated operations, and our in-house creative agency teams (Creative, Insights, Media, and Public Relations).

This role is based at our LA office - 11444 W. Olympic Blvd., Los Angeles, CA 90064. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely Thursday-Friday.

Job Description

• Manage components of the annual brand planning process and manage the effective execution of marketing plans and campaigns.
• Partner with Wonderful's in-house creative agency to define creative, media, and PR programs, providing direction for marketing/creative campaigns.
• Draft executional briefs and articulate feedback to the Agency.
• Assist Brand Manager in preparing presentations for senior leadership utilizing storytelling abilities.
• Leverage multiple data sources to analyze the performance of our brands, as well as relevant categories, and track key success metrics around our marketing efforts.
• Collaborate cross-functionally with trade and sales teams to provide creative, analytical, and ad-hoc support; present to cross-functional partners.
• Project manage ongoing packaging updates and point-of-sale initiatives, working closely with sourcing, print production, and new product development.
• Manage marketing campaign budget, including tracker and invoices.
• Manage marketing budget for programs as needed and exhibit understanding of P&L, trade economics, and promotions.
• Use external information sources (e.g., news articles, social media trends) to stay abreast of the competitive environment, market trends, and world events; utilize these insights to contribute to brand strategy and innovation.
• Independently represent the brand by traveling to trade shows and events, setting up displays, and interacting with potential customers and consumers.
• Execute packaging changes from inception to shelf by partnering with sales, operations, and our new product development team.
• Develop point-of-sale display materials leveraging our in-house creative agency and partnering with sales to execute.

Qualifications

• 4+ years’ relevant marketing experience or MBA + 2-3 years’ work experience.
• Experience in CPG or food and beverage strongly preferred.
• Experience working with syndicated data, preferably IRI or ACNielsen.
• Experience in marketing collateral development, including physical POS displays, packaging, event signage, and swag.
• High level of proficiency in Excel, PowerPoint, Outlook.
• Understanding of the following areas: eCommerce, packaging, advertising, promotions, merchandising, point-of-sale marketing. Beginner copywriting and/or graphic design experience a plus.
• Cross-functional collaboration and relationship building skills.
• Organized, resourceful, and highly detail oriented.
• Displays strategic thought leadership and intellectual curiosity.
• Strong analytical acumen to offer fact-based strategic insights.
• Strong verbal, presentation, and written skills, including creative briefs.
• Strong project management skills and executional excellence that showcases attention to detail and adherence to deadlines.
• Strong interpersonal skills that facilitate interdivisional networking.
• Bachelor’s degree in marketing or related field.

Pay Range: $110,000 - $120,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
  • 24/7 online physician consultations
  • virtual mental health resources
  • life coaching
  • engaging employee community groups
  • cash rewards for healthy habits and fitness reimbursements
  • library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2024, Wonderful ranked as #3 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

Wonderful Pistachios is the world's largest vertically integrated pistachio processor and marketer. Grown in California's Central Valley, our high-quality nuts can be found in stores nationwide and online under the flagship brands Wonderful® Pistachios and Wonderful® Pistachios No Shells. For more, visit: www.wonderfulpistachios.com, or follow us on Facebook, Instagram, and Twitter.

Wonderful Pistachios is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

We’ve made Wonderful® Pistachios America’s fastest-growing snack brand. We’ve turned pomegranates and POM Wonderful® into a worldwide phenomenon. Wonderful Halos is the No. 1 mandarin orange in America. FIJI® Water is the No. 1 premium imported bottled water in America. JUSTIN® Wine produces California’s top-selling, high-end Cabernet Sauvignon. And Teleflora® is the world’s leading floral delivery service. To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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