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Company Description

Teleflora is hiring a Senior Manager, Marketing to develop and execute our consumer and florist (B2B) marketing initiatives. Through their efforts, the Senior Manager, Marketing will identify and implement business growth initiatives while supporting the VP, Marketing to maximize brand equity, awareness, and florist partner satisfaction for Teleflora. In addition to executing Teleflora’s broad range of consumer and florist marketing initiatives, the Senior Manager, Marketing will successfully manage and lead Teleflora’s florist and consumer marketing team to accomplish our objectives.

We’ve been a part of The Wonderful Company family since 1979 and have become the world’s largest flower delivery service. With nearly 10,000 member florists in North America, we lead the industry by working directly with our florists to hand-arrange and hand deliver every bouquet! Teleflora provides innovative marketing, education and technology to make sure our member florists get the resources they need to thrive, creating beautiful bouquets with keepsake vases delivered to your door.

This position is an excellent opportunity for a passionate marketer who thrives in a cross-functional, collaborative environment and is excited to innovate and grow. Based in Teleflora’s corporate headquarters in Los Angeles, the Senior Manager, Marketing will report to the Vice President, Marketing.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Job Description

• Develop and lead a team of three direct reports across the consumer marketing and florist marketing departments
• Develop and execute both long-term and short-term consumer marketing and florist marketing (B2B) strategies in partnership with Vice President, Marketing
• Build and manage the equity of the brand’s “Love Out Loud” brand platform. Develop, oversee, and consistently communicate a compelling brand position leveraging both traditional and new media. Write compelling creative briefs and manage relationships with in-house advertising agency including those responsible for creative development, media planning and buying, digital media, and public relations
• Oversee social media strategy – both media and content development
• Brief and work closely with our in-house Consumer Insights Team on consumer market research brand trackers to understand brand and industry insights to inform category development.
• Develop, oversee, and monitor KPIs to pivot and adjust strategies, tactics, and content to maximize spend and increase performance
• Develop and manage marketing budgets
• Collaborate with our sales department and partner florists to develop and deliver timely and relevant marketing materials
• Work closely and develop key relationships with ecommerce, product marketing, creative, sales, finance, technology, and legal teams

Qualifications

• 8+ years of brand/ consumer marketing experience – B2B marketing experience a plus
• Advanced understanding of campaign development, advertising, branding, consumer insights, digital marketing, social media, and public relations
• Experience in managing and motivating teams
• Experience collaborating with agency partners/ managing the creative process
• Experience in both corporate and entrepreneurial environments highly desirable
• Strong leader with a passion for motivating, managing and inspiring teams and partners
• Advanced PowerPoint and Excel skills
• Strong analytical thinker with a track record and talent for strategically leveraging data and insights
• Resourceful and thoughtful problem solver with a sense of urgency and ability to develop actionable solutions
• Thirst for curiosity and understanding for how things work and the ability to articulate that to partners and team members
• Ability to organize, prioritize, and thrive in a complex, fast-paced, and sometimes ambiguous environment that requires flexibility, adaptability, and being scrappy
• Ability to think strategically and execute with excellence/ high attention to detail
• Self-driven to achieve goals - high energy level is essential
• Experience working with both creative and analytical groups
• Exceptional ability to work and communicate effectively cross functionally providing direction, motivation, and project management
• Open-mindedness, nimble and comfortable with change, and exceptional ability to build relationships based on trust across the organization

Pay Rate: $120,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
  • 24/7 online physician consultations
  • virtual mental health resources
  • life coaching
  • engaging employee community groups
  • cash rewards for healthy habits and fitness reimbursements
  • library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2024, Wonderful ranked as #3 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

Say everything and share your "Love Out Loud™" with the gift of Teleflora® flowers—all made by hand and delivered by hand by your local florist. With more than 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist—even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep—Teleflora's network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. For more, visit: www.teleflora.com, or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment.

Telefora is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, region, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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