Global Channel Marketing Programs Manager
Thales
This is a remote position within USA
About the Role:
We are seeking a strategic and results-driven Global Channel Marketing Programs Manager to join our Global Channel Marketing team. This role will lead the development and execution of scalable, repeatable, and high-impact channel marketing programs that support in-person and online initiatives across regions. The ideal candidate has a passion for driving partner engagement through marketing excellence and is experienced in working across global, cross-functional teams.
This role focuses on creating and operationalizing marketing campaigns, events, and tools that regional teams and partners can leverage to generate demand, accelerate pipeline, and strengthen brand presence through the channel.
Key Responsibilities:
- Develop and execute global channel marketing programs that are scalable, repeatable, and aligned to key business objectives (e.g., product launches, campaigns, partner enablement, demand generation).
- Create integrated marketing toolkits (messaging, assets, campaign playbooks, email templates, landing pages) for field marketing teams and partners to deploy locally.
- Lead the execution of virtual and in-person events (e.g., webinars, partner roadshows, workshops, campaigns-in-a-box) in collaboration with regional stakeholders.
- Work closely with regional channel marketing managers, sales, product marketing, and digital teams to ensure alignment and adoption of global programs.
- Develop and maintain campaign performance dashboards; track KPIs and provide insights to optimize programs and ROI.
- Manage agency and vendor relationships, ensuring high-quality execution and alignment with budget and timeline.
- Ensure brand and message consistency across all channel touchpoints globally.
- Contribute to the channel partner experience by delivering marketing programs that are easy to adopt, localized, and drive measurable impact.
Minimum Requirements:
- Bachelor’s degree in Marketing, Business, or related field; MBA a plus
- 12+ years of experience in B2B channel marketing, field marketing, or program marketing—ideally within a global technology or cybersecurity company.
- Proven experience building and managing global, cross-regional channel marketing programs.
- Strong understanding of the indirect sales model, including value-added resellers (VARs), distributors, GSIs, and MSPs.
- Demonstrated success managing integrated marketing campaigns and partner-facing initiatives.
- Excellent project management skills, with the ability to handle multiple programs and stakeholders across time zones.
- Strong collaboration, communication, and presentation skills.
- Proficient in marketing platforms such as Salesforce, Marketo, and project management tools (e.g., Asana, Monday.com).
Why Join Us?
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This position will require successfully completing a post-offer background check. Qualified candidates with criminal history will be considered and are not automatically disqualified, consistent with applicable federal law, state law (the California Fair Chance Act), and local ordinances (San Francisco Fair Chance Ordinance, City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, and Los Angeles County’s Fair Chance Ordinance for Employers).We are an equal opportunity employer, including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.
The reference Total Target Compensation(TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between
Total Target Cash (TTC): 120,833.00 - 163,704.00 - 210,146.00 USD AnnualThis reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including – but not limited to – the employee’s career path history, competencies, skills and performance, as well as the company’s annual salary budget, the customer’s program requirements, and the company’s internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant’s status protected by local, state, or federal law.
(For Internal candidate, if you need more information, please reach out to your HR Shared Service, 1st Point)
Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:
•Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
•Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
•Company paid holidays and Paid Time Off
•Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program