Mopar Marketing CRM Specialist
Stellantis
Auburn Hills, MI, USA
Posted on Mar 7, 2026
The Mopar CRM Marketing Specialist is responsible for identifying campaign opportunities through collaboration with SWX team members, Business Center counterparts, and agencies. This role will coordinate with marketing agencies, Information Technology resources, and Internal and External Partners to deliver effective campaigns from the corporation as well as through the dealer marketing portal. The individual in the role will own the planning, management, execution, and measurement of all data driven retention marketing campaigns for the brand.
Responsibilities Include But Are Not Limited To
Comprehensive Health & Well-being Coverage
From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.
Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.
Generous Paid Time Off
We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.
Competitive Retirement Savings Plans
We Help You Plan For The Future With
Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.
Company Vehicle Lease Program
Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.
Support for Your Growth and Giving Back
We believe in investing in your future and your passions:
When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.
At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
EOE / Disability / Veteran
Responsibilities Include But Are Not Limited To
- Planning, management, execution, and measurement of all assigned marketing campaigns for our brands
- Program and manage the email execution of the Vehicle Health Report; that is a trigger based connected vehicle marketing product suite that speaks to customers regarding vehicle issues (This entails collaborating closely with the SWX team to stay on top of any changes in data available on connected cars and tracking any concerns brought from the field)
- Manage the OnDemand dealer direct marketing portal that includes new and updated marketing tactics including coordinating monthly with all 8 Business Centers in development of Group and Mid-Month mailers
- Campaign performance measurement and analytics to maximize revenue performance of data driven campaign updates
- Coordinate Business center requests for customer data for digital campaigns with ICT to assure SOAP agreements are in place and that the data requests in transferred using the approved tools to meet the needs of the business centers
- Manage Program Administration site and yearly execution of Mopar Open Enrollment, from program planning, BC coordination, Area Manager presentations and enrollment completion
- Drive National offers, ideate market competitive offers in coordination with Business centers and dealers to use in National media and campaigns
- Bachelor’s degree in Marketing, Communication, Advertising, or related field
- A minimum of 5 years of experience
- Proven capability to manipulate data and drive conclusive analysis of performance
- Budget management and basic finance acumen
- Ability to collaborate across the organization to integrate and ensure simplicity of message
- Field experience, especially in Aftersales
- General knowledge of dealer franchise business models
- Knowledge of email deployment best practices including IP health management
- Experience with Salesforce marketing cloud
- Working knowledge and substantial experience in communicating with business partners, developing quarterly go to market plans, managing CRM programs and creating wholesale marketing tools
Comprehensive Health & Well-being Coverage
From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.
Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.
Generous Paid Time Off
We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.
Competitive Retirement Savings Plans
We Help You Plan For The Future With
- An employer match on contributions to your 401k, Roth, and Catch-Up plans
- An employer contribution, even if you don’t contribute
Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.
Company Vehicle Lease Program
Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.
Support for Your Growth and Giving Back
We believe in investing in your future and your passions:
- Tuition reimbursement
- Student loan refinancing programs
- 18 paid volunteer hours each year to make a difference in your community
When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.
At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
EOE / Disability / Veteran
