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To lead and evolve Stellantis’ global brand tracking and analysis capabilities, ensuring a deep understanding of brand perception, positioning, and potential. This role will be instrumental in shaping strategic brand decisions by leveraging customer insights, qualitative research, and collaboration across departments.

Key Responsibilities:

• Brand Tracking Management
  • Own and manage the global brand tracking survey and tool across markets
  • Ensure consistency, relevance, and strategic alignment of KPIs
  • Translate tracking results into actionable insights for brand and product teams.
• Qualitative Research Leadership
  • Design and oversee qualitative studies to explore current and potential brand territories.
  • Identify emotional and cultural drivers of brand perception.
  • Partner with external agencies and internal stakeholders to deliver high-impact research.
• Brand Architecture & Positioning
  • Structure and evolve the analytical framework for brand positioning.
  • Define and refine brand value models and perception maps.
  • Support brand teams in aligning product and communication strategies with brand identity
• Cross-Functional Collaboration
  • Work closely with the Clinic/Product research department to assess future product contribution to brand equity.
  • Collaborate with Product, Design, and Communication teams to ensure brand coherence.
• Strategic Insight Generation
  
  • Synthesize customer knowledge into strategic recommendations
  • Develop a robust framework to evaluate Brand value/equity based on tangible and intangible attributes
  • Present findings to senior leadership and global brand teams
  • Contribute to long-term brand strategy development
• Key interactions
  
  • Brands Marketing &Product Directors
  • Brand CEO / Corporate functions/ CMO / Regional Brands leaders
  • External partners