Accessory Product Planner
Stellantis
The Accessory Product Planner will be responsible for the ideation, planning, pricing and sales of accessories and performance components for the current and future defined Stellantis vehicle applications. The core objectives of the planning team are to bring Mopar accessories and upfit packages to market and work with the extended team (marketing, supply chain management, purchasing, field operations, etc.) to ensure sales success once in market.
This is a highly strategic, fast-paced, and visible position that is expected to lead cross-functional teams comprised of engineering, research, design, sales, marketing, and finance to define and develop the accessory and its features. The candidate will define the competitive landscape, understand specific competitor attributes, and define customer data such as demographics and purchase/rejection reasons. These insights will then translate to a product vision including a product plan, positioning, commercial parameters, and a go-to-market plan. In addition, establishing the nameplate’s accessories the candidate will require a detailed understanding of market trends, Stellantis showroom dynamics and aftermarket offerings.
The candidate must demonstrate the ability to use analytical data to identify opportunities and make recommendations to deliver positive sales results. They will create financial business cases to support new and ongoing operations, supervise pricing strategy of new parts and upfit packages and provide competitive research and cost/benefit analysis of planned accessories. The role will require an entrepreneurial mindset with creative thinking and strong product, sales, marketing, presentation and communication skills, often at executive levels.