Marketing Associate - Direct Mail (Contractor)
SoFi
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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
About The Role
SoFi is seeking an energetic, organized and resourceful Marketing Manager who can work in a fast-paced environment. Our Marketing Manager would help manage all direct mail creative development, creative asset review and performance tracking and reporting. At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals. We aim to be at the center of our members’ financial lives, and to help every member get their money right.
At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent. And that starts with you.
Qualifications:
- B.A. with 3+ years’ experience in direct mail with 3+ years’ in a marketing, public relations, communications or business development role for a fast-paced company
- Working knowledge of the end-to-end direct mail process, including creative development, production, and execution
- Experience building and managing vendor relationships, including sourcing promotional items and creative production partners
- Proven project management experience, with the ability to manage multiple timelines, stakeholders, and deliverables simultaneously
- Experience working directly with senior leaders or executives is a plus
Personal Characteristics:
- Positive, enthusiastic, and empathetic approach to work and partnerships
- Creative thinker and proactive problem solver with strong attention to detail
- Demonstrates a strong work ethic and accountability for outcomes
- Deep commitment to producing high-quality, thoughtful creative work
- Genuine interest in personal finance and technology and how they impact consumers
Desired Skills:
- Comfortable operating in a fast-paced, deadline-driven environment
- Excellent written and verbal communication skills, with the ability to clearly articulate creative ideas and project updates
- Highly motivated, self-starter, able to prioritize and manage competing tasks and show good problem-solving judgment
- Excellent organizational and time-management skills, with the ability to manage multiple priorities and deadlines
- Strong interpersonal skills with a positive, can-do attitude; enjoys collaborating with a wide range of partners, from vendors to senior executives
- Proficient in Google Workspace (Sheets, Docs, Slides, etc.)
- Highly adaptable, able to navigate changing priorities, manage competing demands, and respond effectively to delays or unexpected challenges
- Maintains a positive, growth-oriented mindset, welcoming change, challenges, and new opportunities to learn
- Dependable and accountable, consistently reliable, responsive to direction, and proactive in seeking feedback to improve performance
- Hands-on and team-first, willing to roll up sleeves and contribute at all levels as needed
Specific Tasks:
- Develop and oversee direct mail strategies in support of SoFi’s Small and Medium Business and Checking & Savings product lines, aligning campaigns with the products growth objectives.
- Manage and coordinate with SoFi Product Marketing Managers to align direct mail campaigns with product support, awareness, and growth objectives.
- Create and present clear project briefs and presentation decks to internal and external audiences (including agencies) to support direct mail initiatives.
- Must be well versed in Google suite of tools (Sheets, Docs, Slides, etc) where we manage 50+ direct mail tests / variations per month
- Support the creation and review of direct mail matrices, ensuring accuracy and alignment with the data and creative tests on the direct mail Roadmap.
- Work closely with the Agency of Record on schedules to track key milestones (data due, release, and drop dates).
- Create tracking URLs for monthly campaigns through SoFi’s internal UTM creation process
- Monitor and update creative roadmap with upcoming direct mail data and creative tests
- Create and maintain direct mail production sample library
- Create and maintain competitive direct mail library
- Conduct competitive direct mail analysis and articulate insights into direct mail strategies.
- Send out monthly emails to entire marketing department on direct mail competitive trends
- Manage all direct mail creative assets and all creative round reviews
- Manage all compliance and legal reviews of direct mail materials before they release to the print shop
