Art Director
SoFi
Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
The Creative Studio at SoFi is looking for a talented art director to join our best-in-class in-house agency and deliver exceptional digital experiences for our rapidly growing brand.
This role focuses on designing clear, engaging visual content for a variety of businesses including Membership, Checking and Savings, Credit Card, Insurance products and B2B communications.
You’ll partner with product marketers, project managers, and other cross-functional partners to create digital assets for our Bank and financial services team.
We’re looking for someone who is driven, forward-thinking, and nimble enough to collaborate with your creative partners on messaging as well as visual design. You’ll be joining a supportive, fun team culture of creative people excited to come to work every day in order to help people get their money right.
What you’ll do:
- Own end-to-end concept and design for marketing projects across a variety of digital mediums including but not limited to:
- Email Design
- In app messages
- Social media posts
- Branding campaign and assets
- Lead gen campaigns and assets
- Digital Videos
- Digital Display Banners
- Printed Collateral
- Presentation Slides
- Create marketing materials for engaging, fast growing products
- In addition to designing marketing materials, you’re also comfortable collaborating with your team copywriter on messaging and concepts.
- Create consumer- and enterprise-facing work that is visually exciting, forward-thinking, and emotionally engaging.
- Support sales and client success teams with visual collateral tailored to B2B needs.
- Help us test, iterate, and optimize designs to consistently deliver and improve business results.
- Work collaboratively with fellow members of the creative, web, and development teams as well as cross-functional stakeholders, like product marketing, lifecycle marketing, and strategy
- Champion the SoFi brand and user experience, and help shape SoFi’s brand narrative.
- Be a part of our close knit in-house Creative Studio, producing award winning, first-in-class advertising and marketing materials.
What you’ll need:
- A minimum of two years working as an art director at an ad agency, in-house creative department, or freelancing for major brands.
- Must have a strong well-rounded portfolio full of beautiful, yet functional, work that demonstrates the ability to deliver business results.
- Experience in transforming complex enterprise challenges into intuitive and engaging user experiences for various B2B audiences.
- Ability to work in a fast-paced environment and iterate on different design options based on stakeholder and creative feedback.
- Ability to balance multiple projects with tight timelines while producing high-quality work.
- You’re all about the data. You love testing design solutions and iterating based on results.
- Very comfortable collaborating with product marketers, product designers, brand strategists, and other cross functional partners.
- Self-motivated and able to work independently while also supporting the larger team.
- Awesome written and oral communication and presentation skills.
- Experience working in similar regulated industries, primarily FinTech and Insurance is a plus.
- A strong curiosity about AI and either have experience or a deep interest in the application of AI in your workflows.
Software:
- Proficient in design software and tools including Adobe Creative Suite and Figma.
Nice to have:
- Experience with employer branding or HR communications is a bonus.
- Experience with Adobe After Effects for subtle motion graphics
- Experience with Adobe Substance for 3D asset creation
