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Principal Product Manager, Crypto Platform

SoFi

SoFi

Product
San Francisco, CA, USA · Seattle, WA, USA · New York, NY, USA
Posted on Jul 17, 2025

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

About the Role

We're hiring a Principal Product Manager to lead the plan, timeline, and execution of our Crypto Platform. The Crypto Platform is the infrastructure that powers SoFi Crypto products with wallets, custody, transaction processing, and blockchain integrations.

In this critical role, you will own the central systems that make our crypto products work safely, reliably, and on a large scale. You’ll partner closely with engineering, compliance, security, and product teams to design and deliver high-performance infrastructure, developer APIs, and internal tools that enable innovation while meeting the highest standards for safety and regulatory compliance.

This is a senior individual contributor role designed for a product leader who thrives on solving complex technical challenges, working deeply with engineering teams, and enabling platform scalability.

Crypto-specific experience is a MUST.

Responsibilities

  • Own and evolve the product vision and roadmap for our Crypto Platform infrastructure, including:
    • Custody and wallets (provisioning, management, and internal APIs)
    • Key storage solutions (MPC/HSM custody models)
    • Transaction processing pipelines and blockchain integrations
    • Developer-facing APIs and tools for internal product teams
  • Drive platform strategy focused on scalability, reliability, security, and regulatory compliance.
  • Partner deeply with engineering to make critical architectural decisions and guide long-term infrastructure investments.
  • Engage with risk, compliance, and security teams to align platform capabilities with regulatory requirements (e.g., KYC/AML, travel rule).
  • Collaborate with internal crypto product teams to ensure platform solutions unlock new product opportunities.
  • Define success metrics and rigorously measure performance, efficiency, and system health.
  • Lead complex build-vs-buy evaluations, including vendor assessments for custody and blockchain infrastructure.
  • Stay current with emerging crypto technologies, protocols, custody models, and regulatory changes that may impact platform strategy.

Minimum Qualifications

  • 10+ years of product management experience, with significant time in platform, infrastructure, or API product roles.
  • Proven track record leading technically complex platform products – such as payment infrastructure, developer platforms, or internal tools – at scale.
  • Deep technical fluency with APIs, cloud infrastructure, distributed systems, or financial systems.
  • Experience partnering with engineering to navigate architecture decisions and technical trade-offs.
  • Demonstrated ability to balance long-term platform investments with near-term delivery needs.
  • Strong cross-functional collaboration skills, particularly with engineering, security, compliance, legal, and analytics.
  • Excellent written and verbal communication skills, with the ability to simplify technical complexity for diverse stakeholders.

Preferred Qualifications

  • Experience with crypto infrastructure products such as custody, wallets, or blockchain nodes.
  • Relevant experience around launching/operating a Stablecoin, 3rd party integrations with custodians, liquidity providers, trade aggregators, knowledge of both retail and institutional trading, knowledge of secured lending.
  • Familiarity with crypto-specific regulatory frameworks (KYC/AML, custody rules, travel rule).
  • Background working in fintech, payments infrastructure, or digital asset companies.
  • Passionate about leveraging crypto and DeFi technologies to modernize and expand the capabilities of traditional finance.
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.