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Senior Manager of UX Research, Borrow

SoFi

SoFi

Design
San Francisco, CA, USA · New York, NY, USA
Posted on Jun 24, 2025

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

Location: San Francisco, CA, or New York City, NY

The Role: This position is part of our Borrow organization, which includes our Personal Loans, Student Loan Refinance, In-School Student Loans, and Home Loans businesses. This role is about both managing two amazing researchers and, at least for now, rolling up your sleeves and conducting research yourself. You’ll collaborate closely with business leaders, product marketers, product managers, designers, and engineers to conduct exploratory, formative, and evaluative research studies, empowering stakeholders to make informed, confident decisions and mentor and coach a team doing the same.

What You'll Do:

  • Lead and Develop: Manage a group of talented researchers, fostering excellence and growth through mentorship, coaching, and skill development
  • Conduct Great Research: Work with stakeholders to identify, drive, and execute impactful research across the organization
  • Drive Research Excellence: Help improve our processes to raise the bar on our work quality, ensuring impactful outcomes that drive our objectives forward
  • Engage Stakeholders: Build strong stakeholder relationships, ensuring alignment on key questions and research priorities to address critical needs
  • Collaborate Cross-Functionally: Partner closely with Business, Design, Product, Marketing and Engineering teams to integrate research efforts into our product development lifecycle
  • Actively help shape the direction of both SoFi and the Research team

What You'll Need:

  • 8+ years of experience in Research, at least 3 as a formal people manager
  • Strong expertise in coaching, performance management, and team member development
  • Command of a broad set of quantitative, qualitative, and user-centered methods
  • Excellent communication and stakeholder management skills, with the ability to synthesize and communicate ideas visually, verbally, and in writing to all levels, including senior leadership and executives
  • Experience managing and prioritizing multiple projects and priorities simultaneously
  • Familiarity with research tools such as Qualtrics, Marvin, dScout, etc.
  • Nice to have - SQL, R, Python experience
  • A degree in Design, HCI, Psychology, Cognitive Science, Anthropology, or a related field is considered an advantage
  • Bonus: Domain expertise in personal finances
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.