We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

About the Role

We’re looking for a Principal Product Manager to lead one of our most strategic initiatives: building a suite of features to help people determine what to do with their money in order to achieve their financial ambitions. This role is about making big, complex financial questions simpler and easier to action for our Members to – things like determining whether to pay down debt or save more, understanding the best next-step for available cash, understanding how to spend today without jeopardizing future expenses, and more.

As a product leader in our organization, you will be expected to inspire with your vision/roadmap, set ambitious goals, be gritty, and be accountable to results. You’ll also work across all functions (data science, design, engineering, business, etc) to build something that’s intelligent, trustworthy, and truly useful in SoFi’s quest to help Members Get Their Money Right.

What You'll Do

Refine and develop strategy, roadmap, and deliverables to help identify and optimize available cash, spanning short-term recommendations and long-term financial planning.
Build systems that synthesize real-time financial data (income, spending, goals, obligations) to drive personalized recommendations and actions.
Design and build low-/no-friction flows that enable users to take actions (e.g. move money, adjust goals).
Collaborate with Data Science and Engineering to design and iterate on decision engines that balance automation with user control.
Develop a clear understanding of regulatory considerations, especially around money movement and advice.
Lead experiments to validate hypotheses and measure impact on key outcomes like financial health, user confidence, and engagement.
Champion customer needs with deep empathy for pain-points and trust signals.
Influence broader company strategy around financial guidance and AI-driven financial tooling.

What You’ll Need:

8+ years of product management experience, ideally with consumer fintech, personal finance, or intelligent assistant products.
Experience building data-driven products with intuitive, user-friendly interfaces.
Deep understanding of consumer financial behavior, especially in budgeting, saving, or liquidity management.
Strong technical fluency and ability to collaborate with data scientists and engineers on modeling, optimization, and automation.
User-first mindset with excellent product intuition and obsession for delivering real value.
Exceptional communication and cross-functional leadership skills.
Comfort navigating ambiguity, tradeoffs, and evolving constraints.

Nice to have:

MBA
Experience working with LLMs or generative AI

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

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