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The role

SoFi is seeking an Influencer Coordinator to support the implementation of influencer marketing across SoFi’s brand and product initiatives.

This is a unique opportunity to support and execute an ambitious influencer strategy, spearheading creator campaign initiatives across sourcing, pitching, contracting, and measurement. You will partner closely with our internal team members, including our in-house creative studio, product marketing managers, data science, legal, compliance and media teams to drive awareness, consideration and member growth across SoFi’s product suite.

What you'll do

• Support and execute influencer campaign approach and tactical plans in partnership with brand and product partners
• Source, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectives
• Develop influencer briefing materials that lead to compelling, ownable content
• Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines
• Support influencer campaign measurement and reporting, identifying if content was successful and applying learnings to future campaigns
• Partner with media and performance teams to develop influencer assets for paid social channels
• Assist with influencer/talent hosting for key SoFi events as relevant, ensuring partners have a seamless experience
• Coordinate travel logistics and booking for influencers/talent as needed

What you'll need

• Undergrad degree
• 1-3+ years of experience in marketing (experience in social media and influencer marketing a plus)
• Understanding of social channels (existing and emerging) and what makes for great social influencer content
• Strategic thinker who thrives in a fast-paced environment
• Strong writing and communication skills
• Strong analytical skills
• Strong EQ and ability to assess nuance in conversations and react accordingly