Director of Brand Marketing
Simulmedia
Marketing & Communications
New York, NY, USA
USD 150k-155k / year
Posted on Jul 4, 2025
About Simulmedia
Simulmedia is at the forefront of data-driven TV and video advertising. Our cutting-edge platform empowers brands to efficiently reach target audiences across linear TV, CTV, and digital video at scale. We blend the science of data with the art of storytelling to drive measurable brand impact and deliver unmatched performance in a fragmented media landscape.
Position Overview
Simulmedia is seeking a visionary and strategic Director of Brand Marketing to lead and evolve our brand identity and market positioning. This role is ideal for a highly motivated marketing leader with a strong background in advanced TV and digital media, who has an entrepreneurial spirit and can blend creative excellence with data-driven insights to elevate brand awareness, preference, and equity.
Key Responsibilities
Brand Strategy & Positioning
● Define and evolve Simulmedia’s brand narrative, positioning, and visual identity to reflect its unique value proposition in a dynamic market.
● Ensure brand consistency across all touchpoints, internal and external including keeping collateral updated, educating team members on messaging changes, etc.
● Lead events evaluation, planning and execution, including corporate conferences, trade shows, webinars and networking events that support sales and marketing objectives.
● Develop comprehensive event strategies aligned with business objectives
● Negotiate contracts, renewals and manage all aspects of events planning including, budget allocation, invites, presentation development and more
● Manage external communications including PR strategy, analyst relations, sponsorships, and speaking engagements.
● Define KPIs and success metrics for brand performance (e.g., awareness, recall, share of voice, sentiment).
● Lead the development and execution of multi-channel brand campaigns across paid, earned, owned, and shared media.
● Oversee brand creative development—concepts, storytelling, copy, and design—that emotionally connects with customers and differentiates Simulmedia in the market.
● Develop and own content marketing content marketing initiatives including video, thought leadership, social media, and experiential campaigns.
Team Leadership & Collaboration
● Manage and mentor Growth and Content Marketing team, providing guidance and support to achieve their goals.
● Champion a culture of creativity, inclusion, and results-driven thinking within the broader marketing function.
Qualifications
● 10+ years of brand marketing experience in high-growth B2B or media/tech companies, with at least 3 years in a senior leadership role.
● Proven track record of building and evolving premium brands in competitive industries.
● Deep understanding of the advertising and media ecosystem—linear TV, CTV, digital video, programmatic, etc.
● Strong storytelling, communication, and design sensibility with experience managing cross-functional creative and agency partners.
● Data-savvy with experience using analytics to drive brand decisions.
● Bachelor's degree in Marketing, Communications, Business, or related field; MBA preferred.
We're required to include a reasonable estimate of the compensation range for this role. Compensation decisions are dependent on the unique facts and circumstances of each case, but a reasonable estimate of the current base range for this role is $150,000 - $155,000. Note that this range is specific to national metro areas and that offers take into account a wide variety of potential factors considered in compensation, including but not limited to skill, qualifications, accomplishments, experience, credentials, and business needs. Simulmedia offers competitive pay relative to its peers plus a wide range of best-in-class, comprehensive, and inclusive employee benefits. To learn more, visit our Careers Website.
Check out our Excellent Benefits & Perks
● Fully paid premiums for employees medical, dental, vision, short-term disability, long-term disability and life-insurance coverage for full-time employees
○ Medical by UnitedHealthCare
○ Dental by Guardian
○ Vision by EyeMed
● Pre-tax plans for medical flexible spending, dependent care and transit/parking
● One-day-per-week remote schedule and flexible hours for better work/life balance in our New York office
● Flexible paid time off (PTO)
● Sick time off
● Extensive holiday schedule
● Generous parental leave policies after a year of service
● Phone and Data reimbursement program
● Fully paid Citi Bike membership and helmet stipend with Seamless+ and Lyft Pink
● Pet-friendly office
● Monthly happy hours, quarterly team building, plus tons of other fun events!
● Park Avenue office with 360-degree views and fully stocked kitchens
Simulmedia prioritizes diversity and representation in recruiting, embraces people of all backgrounds and works to create an inclusive culture to help all of our people thrive. We provide equal employment opportunities to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, height, weight, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type is not tolerated at Simulmedia. This policy applies to all terms and conditions of employment, including recruiting, hiring, promotion, termination, time off, and compensation.
Simulmedia is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at careers@simulmedia.com.
