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Event Marketing Manager

Sensor Tower

Sensor Tower

Administration, Marketing & Communications
Los Angeles, CA, USA
Posted on Thursday, June 6, 2024
The Event Marketing Manager will be responsible for the strategic planning and execution of owned events, trade shows, and conferences for both AMER and EMEA regions. This role requires close collaboration with sales teams to ensure alignment and maximize event impact. The Event Manager will coordinate all aspects of event planning, logistics, reporting and execution, ensuring that events drive business growth and strengthen Sensor Tower’s brand presence in the market. This individual will also be responsible for the post event follow up and sales strategy.
Base salary: $130,000 - $150,000
Please note: This is remote, but are hiring specifically in the Los Angeles or New York areas because they are two big employee hubs for us. We have office space available for work collaboration and team building events. Business partners within these geographical regions will be heavily involved with event marketing and planning.

Responsibilities/Scope and Ownership:

  • Develop and execute a comprehensive event strategy that aligns with business objectives and marketing goals.
  • Plan, coordinate, and execute owned events (summits, happy hours, dinners, workshops), trade shows, and conferences, as well as partnered events ensuring all logistics are managed efficiently.
  • Plan and execute virtual events and webinar programs to engage a broader audience.
  • Collaborate with sales teams to identify key events and opportunities for business development.
  • Manage event budgets, negotiate contracts, and oversee vendor relationships.
  • Design and implement event marketing campaigns to drive attendance and engagement.
  • Lead post-event tracking and analysis to measure success and identify areas for improvement.
  • Ensure a high level of attendee satisfaction through meticulous planning and execution.
  • Coordinate with internal teams, including marketing, sales, and product, to align event goals and messaging.
  • Book and manage necessary event staff and volunteers, providing clear direction and support.
  • Collaborate closely with the creative team to design and produce compelling digital and print event assets, aimed at driving registrations and enhancing brand recognition through innovative and thoughtful event design.
  • Develop and oversee comprehensive event timelines, ensuring seamless coordination and timely communication across all team members and stakeholders.
  • Create and maintain comprehensive event planning documents, including planning spreadsheets, pre-production decks, copy documents, nomination/lead trackers, and other essential materials, ensuring clarity and accessibility for all team members.

Qualifications/Knowledge and Experience, Technical and Soft Skills:

  • 5-7 years of experience in event planning and management, with a focus on B2B events.
  • Proven track record of executing successful events, from large conferences to intimate gatherings.
  • Strong project management skills with the ability to manage multiple events simultaneously.
  • Experience tracking and running analysis on event campaigns in Salesforce to identify pipeline opportunities and ensure ROI.
  • Excellent communication and interpersonal skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong negotiation skills and experience managing vendor relationships.
  • Proficiency with event management software and tools (splash, marketo, salesforce).
  • Ability to travel as needed to support event execution - 25% travel required across AMER and EMEA.

Big pluses:

  • Experience working specifically in mobile or digital advertising environment
  • Experience working in a remote or distributed team environment
  • Experience running events in the EMEA region
  • Have developed and managed partnerships
  • Experience running virtual events