Integrated Marketing Manager - Safety
Roblox
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
You'll lead integrated marketing initiatives supporting our consumer safety products and policy messaging. You will be responsible for both spearheading campaigns that drive awareness, engagement, and trust with parents and policymakers while supporting the extensive civility initiatives across the globe.
You’ll partner strongly with Product Marketing and collaborate cross-functionally (and externally) to deliver the content you oversee. We expect you to be able to both ensure a high bar of quality in the messaging and content while also moving at the speed of social conversation about Roblox.
This role is based in San Mateo and will report to the Head of Integrated Marketing.
You will:
Lead integrated marketing execution and strategy for safety efforts
- Drive marketing strategy and execution for new product launches, awareness goaled outbound initiatives, and seasonal work targeting users, parents, and policymakers.
- Build messaging frameworks, value propositions, and positioning that resonate with families, parents, and individual consumers concerned with personal and community safety.
- Develop and manage marketing plans across owned, earned, and paid media channels.
- Co-Lead large XFN teams responsible for execution and implementation of our Safety content and activations.
Partner with safety organizations and nonprofits
- Build and manage relationships with public safety organizations, nonprofits, and advocacy groups.
- Support educational campaigns and joint initiatives to raise awareness around key safety issues.
Execute cross-channel marketing campaigns
- Launch digital, social, email, influencer, and grassroots campaigns designed to inform and empower our constituencies.
- Support earned media, thought leadership, and PR strategy around safety topics and campaign milestones.
- Work with Product, Design, and Analytics to continuously improve messaging, creative, and conversion across all consumer touchpoints.
- Leverage testimonials, user stories, and educational content to drive product trust and brand loyalty.
You have:
- 8+ years of B2C integrated marketing experience, ideally in consumer tech brands with a focus on user safety.
- Experience building and executing cross-channel campaigns, including social media, paid + organic efforts, local and global content.
- Proven success working with or alongside safety organizations, government agencies, or advocacy groups.
- Excellent relationship-building and storytelling skills to connect product innovation to consumer needs.
- Strong organizational and project management skills; able to balance strategic thinking with hands-on execution.
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits.
Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted).
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.
