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Lead Product Marketing Manager, Monetization



Marketing & Communications, Product
New York, USA
Posted on Friday, February 2, 2024
About Ramp

Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it’s working: over 15,000 businesses on Ramp to save an average 5% and close their books 8x faster.

Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year.

Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company’s #1 Most Innovative Company in North America, LinkedIn’s #1 Top Startup in the U.S., a CNBC Disruptor, and a TIME100 Most Influential Company.

About The Role

Ramp is looking for a strategic Senior or Lead Product Marketer to be the go-to marketing lead for our pricing, packaging, and other monetization initiatives. You have a passion for bringing together the cross-functional voices in the room (product, sales, marketing, finance, CX, and more) and quickly and thoughtfully driving decisions. You’ll be the PMM lead for Ramp Plus (launched at the end of last year), billing, and our rewards offerings to start.

You’ll develop messaging, drive audience insights, and increase adoption and expansion of our monetized offerings. As a strategic storyteller, you’ll go beyond feature-selling and lead with messaging that grabs, convinces, and lands with both prospects and customers. You’ll also partner with Product to shape the future of our paid offerings – from influencing the roadmaps, launching new capabilities, commercializing, and growing adoption.

We’re seeking someone who has done it before – launched products at speed and scale, crafted resonant narratives that stand out, developed pricing and packaging strategies that drive the business forward while doing right by customers, and successfully led campaigns that drive adoption and expansion. Market-intelligent, competitor-aware, and customer-obsessed, this candidate will bring strategy, craft, and rigor to the team and Ramp at large.

What You’ll Do

  • Be the Marketing point person for the development, optimization, and marketing of our pricing and packaging decisions. Work with key partners – Product, Sales, Finance, and others – to develop strategies and tactics to fuel Ramp’s continued commercialization.
  • Conduct customer and market research to understand market opportunity, customer value drivers, and effectiveness of pricing strategies and communications. Help teams identify and respond to pricing changes or trends, amongst our competitors and market at large.
  • Develop a framework to inform our feature-to-edition mapping, to inform pricing and packaging recommendations prior to launch. Influence decisions to optimize for both business impact and customer-centricity.
  • Responsible for crafting compelling narratives, differentiated positioning, and resonant messaging for Ramp’s free and paid editions, as well as our rewards offerings. Be the expert on the features, capabilities, and use cases within each edition.
  • Create a range of marketing assets – including sales enablement, web content, email campaigns, blog posts, and more – to help our prospects and customers understand the value and mechanics of Ramp’s offerings.
  • Partner with Lifecycle and Growth Marketing teams to craft and optimize data-driven marketing strategies to promote expansion and retention.
  • Enable revenue teams and customers on updates to pricing, billing, our editions, rewards offerings, and more.

What You Need

  • Minimum 5 years of experience in product marketing, pricing, consulting, or corporate strategy at a high tech, B2B company
  • Ability to analyze data (or work closely with Analytics/Data teams) to distill actionable insights for cross-functional and leadership teams.
  • Tried and true core product marketing skills – differentiated product positioning and messaging, excellent written and verbal communication skills.
  • Strong collaborator and driver of decisions – can communicate a clear strategy, own concrete deliverables, and motivate cross-functional team members with different focus areas
  • Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively

Benefits (for U.S.-based full-time employees)

  • 100% medical, dental & vision insurance coverage for you
    • Partially covered for your dependents
    • One Medical annual membership
  • 401k (including employer match on contributions made while employed by Ramp)
  • Flexible PTO
  • Fertility HRA (up to $5,000 per year)
  • WFH stipend to support your home office needs
  • Wellness stipend
  • Parental Leave
  • Relocation support
  • Pet insurance