Vice President Director, Social Strategy (Fashion, Luxury or Retail exp req)
Publicis Groupe
New York, NY, USA
Posted on Mar 10, 2026
Company Description
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."
Overview
What you’ll do:
You will serve as the key lead on a growing luxury fashion business with lofty ambitions for social. As Vice President/Director you’ll oversee a group of social strategists, data analysts and work alongside social commerce and paid social leads. You will be responsible for delivering best in class strategic work, serving as a trusted advisor to the clients, and growing the social business with this client for the agency.
Responsibilities
Day-to-day, your role includes:
We’re looking for strong, impactful work experience, which typically includes:
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $129,485 - $207,324 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/15/26.
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."
Overview
What you’ll do:
You will serve as the key lead on a growing luxury fashion business with lofty ambitions for social. As Vice President/Director you’ll oversee a group of social strategists, data analysts and work alongside social commerce and paid social leads. You will be responsible for delivering best in class strategic work, serving as a trusted advisor to the clients, and growing the social business with this client for the agency.
Responsibilities
Day-to-day, your role includes:
- Leading development of key strategic social deliverables ranging from campaign strategies to organic social content briefs and weekly trends reports
- Providing feedback on opportunities for improvement to process, strategy, etc. that exist within the client’s social team, from content calendars and storytelling frameworks to channel and content mix
- Overseeing a team of cross-functional social experts and ensure all work is best-in-class and aligned with client expectations
- Driving thought leadership around social channel mix, content development, engagement best practices, measurement and process
- Serving as a trusted advisor to the client and developing that relationship to strengthen the work
- Meeting with critical client stakeholders to understand challenges + opportunities for Social
- Create global guidelines for social, creator, measurement, etc. to scale best-in-class work across each regional team
- Integrate with full funnel plans to ensure cohesion on asset recommendations, test and learns, opportunities for conversion and brand stewardship
- Proactive thought leadership on emerging ways to connect social activity to brand equity and commerce, and how to modernize an approach to social amidst the rise of AI and new technology
We’re looking for strong, impactful work experience, which typically includes:
- 8 to 12 years of social marketing and strategy experience, with an emphasis on integrated expertise and leadership
- Experience in fashion, luxury or retail
- Deep agency experience including working on a portfolio of brands within an AOR
- A strong understanding of content development, creator and influencer marketing, social commerce and social analytics
- Superb experience leading creative thinking in the social space across channels and platforms
- The ability to develop strong relationships with internal and external partners
- A nose for new technology—plus a strong connection with entertainment and pop culture
- An ear for consumer insights—you get what makes people tick
- The ability to back up great creative ideas with sound analytical reasoning
- A strong, up-to-date point of view on social channels and content platforms and up and coming partners, practices and initiatives
- Poise and eloquence—when you speak with clients, they listen
- Willingness to travel—you’re open to new places, new faces and new ideas
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $129,485 - $207,324 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/15/26.
