A three-time SABRE Canadian Agency of the Year winner North has achieved unprecedented success since launching in 2011. North disrupts the industry with its approach to PR, influencer and social and digital, establishing itself as a Canadian agency leader.
Where other agencies begin to stagnate, North has found the sweet spot between boutique and large agency: this ‘fourteen-year-old start-up’ is running on fresh momentum. What’s the secret? While new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency too.
We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.
Overview
As an Account Manager, Influencer your job is to partner with clients to relentlessly pursue innovative creative thinking, with a focus on identifying and leveraging new trends, executing programs, and developing client relationships. An essential ingredient of your success is to tell the client’s story and relentlessly pursue the best ROI, and the ability to partner and collaborate with a number of internal and external stakeholders.
This role requires a passionate team leader with very strong creative, strategic thinking and organizational abilities. A strategic, creative and analytical thinker who can create cross-channel media strategies for our clients.
Responsibilities
- Develop and support influencer communication deliverables to meet client objectives, while acting as project lead under senior leaders on campaigns
- Very strong in client communications and account management
- Experience with influencer advertising (strategy development and executional experience)
- Build strategic influencer programs including partner selection, vetting, outreach, negotiation and contracts, creative briefing/reviews/edits, paid media integration and analytics/reporting.
- Have strong knowledge of the influencer marketing space, key players and industry changes leveraging our in-house platform (powered by CreatoriQ)
- Work alongside our creative teams to develop creative for influencers
- Strong understanding of content strategy implementation
- Demonstrate a superior understanding of the Canadian social media and influencer landscape and update broader team on emerging trends in the industry
- Building social advertising strategies to support client campaigns; able to place and track ads across social media platforms (e.g., Meta, X, TikTok, YouTube, LinkedIn, Quid or similar for insights)
- Strong social writing skills; ability to write effective and thumb-stopping social content
- Acumen for social creative development; ability to work with and manage production partners during client campaign planning and execution ((i.e. manage creative specs and assets, work collaboratively with project manager, clients and partners on detailed work back schedules, prepare and manage promotions plans etc.)
- Work alongside IAT partners to manage trafficking and content deployment
- Build and manage strategic social influencer campaigns to grow and achieve business goals
- Ability to work collaboratively with other agency partners
- Participating in forecasting budgets and invoicing for a specific set of client accounts; participate in organic growth of existing client base
- Promote an inclusive culture by coaching and mentoring team members
Qualifications
- 4-6 years of experience in public relations with experience in the influencer space
- Extensive experience in media relations, social media, event management and influencer relations
- Experience with social media platforms such as Meta, Instagram, X, Pinterest, etc. is needed
- A passion for working with exciting international brands
- Post-graduate diploma in Public Relations, Corporate Communications or related discipline
- Track record of developing creative public relations strategies and programs
- Entrepreneurial spirit and excitement to become an integral part of a new kind of agency
- Excellent communication skills, dynamic, team player, excellent time management and organizational skills
- Passionately committed to collaboration
- Excellent cross-functional leadership, presentation and communication skills; dynamic team player
- Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks
- Superior time management and organizational abilities
- Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and agency partners
- Demonstrated interest in AI. You already see how it can benefit and amplify our client's campaigns.
- Ability to be flexible in a changing work environment and work well under pressure
- Influencer relations is an asset
Additional information
Why North Strategic? Something we’re most proud of at North is our level of employee engagement. Our employees love coming to work but also see relationships that extend beyond the work week. As a team we celebrate our company and employee milestones and encourage quality time together. We take pride in our entrepreneurial, creative and empowering culture, a result of our strong commitment to employee engagement.
What we're offering:
- Meaningful work where you can have a direct impact working on some of the biggest brands out there!
- A culture of entrepreneurship, creativity, growth and collaboration.
- Work with top talent at an award-winning agency on a serious growth trajectory.
- A focused commitment to career development and personal success – let us help you.
- Access to thousands of on-demand e-learning opportunities, and a suite of leading AI tools and resources.
- Highly competitive compensation and benefits package including substantial time off policies and mental wellness resources (like really. It’s a big deal).
- Oh, and did we mention the perks?! Hybrid work environment, parental leave top-up program, regular social events, cell phone & internet allowance, professional development or wellness allowance, Business Resource Groups, Private health and Dental insurance, Life and Disability insurance… Just to name a few… #workperks.
- Work from (almost) anywhere for up to 20 days per year.
- All staff meetings so you’re always in the know.
- This is a hybrid role tied to our Toronto office.
Salary
Transparency matters to us. The salary range for this position is CAD$70K-$80K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.
North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.
