Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.
Overview
The Paid Search Manager is responsible for planning, executing, and optimizing paid search campaigns across platforms such as Google Ads and Microsoft Advertising (Bing) to drive qualified traffic and achieve defined performance goals. This role owns the paid search function end-to-end, including keyword strategy, bidding, ad copy, budget management, and performance analysis.
This position needs a highly self-directed, comfortable making independent decisions, and capable of setting best practices without day-to-day oversight. The Paid Search Manager partners cross-functionally with marketing, analytics, and creative teams to ensure campaigns align with broader business objectives and deliver measurable impact.
Your Impact
- Own the strategy, execution, and ongoing optimization of paid search campaigns across Google Ads and Microsoft Advertising.
- Develop and manage keyword strategies, match types, audience targeting, and campaign structures to maximize efficiency and scale.
- Create, test, and optimize ad copy to improve click-through rates, Quality Score, and conversion performance.
- Manage bidding strategies and budget allocation to meet or exceed ROI, CPA, ROAS, and other performance targets.
- Continuously analyze campaign performance, identify trends, and implement data-driven optimizations.
- Design and execute A/B tests for ads, landing pages (in partnership with creative teams), and bidding approaches.
- Monitor industry trends, platform updates, and competitive activity to identify new opportunities and risks.
- Collaborate with marketing, analytics, and creative partners to ensure paid search efforts align with overall marketing and business goals.
- Deliver clear, actionable reporting and insights to stakeholders, translating performance data into recommendations and next steps.
- Establish and document paid search best practices, processes, and standards in the absence of craft-level oversight.
Qualifications
Skills & Experience
- 5+ years of experience in ad operations, media planning, or digital advertising.
- Proven experience managing paid search campaigns at scale across Google Ads and Microsoft Advertising.
- Strong understanding of keyword research, bidding strategies, Quality Score optimization, and conversion tracking.
- Demonstrated ability to analyze performance data and turn insights into clear optimization actions.
- Experience managing budgets and forecasting performance against business goals.
- Hands-on experience with analytics tools such as Google Analytics, Google Tag Manager, or similar platforms.
- Excellent written and verbal communication skills, with the ability to explain performance and strategy to non-specialists.
Set Yourself Apart With
- Experience working in performance-driven or growth-focused marketing environments.
- Familiarity with landing page optimization and conversion rate optimization (CRO) principles.
- Experience collaborating closely with creative and analytics teams in a matrixed organization.
- Google Ads and/or Microsoft Advertising certifications.
Additional information
- An inclusive workplace that promotes diversity and collaboration.
- Access to ongoing learning and development opportunities.
- Competitive compensation and benefits package.
- Flexibility to support work-life balance.
- Comprehensive health benefits for you and your family.
- Generous paid leave and holidays.
- Wellness program and employee assistance.
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com
