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Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.

We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, Renault and many more.

At Publicis, we put our people first. We are proud to be certified by Great Place to Work (2022, 2023, 2024, 2025) and have won the Diversity Charter Sweden Awards in the category Mental Health (2025). We have also been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in a fantastic office in Odenplan and offer a flexible work policy.

Our strategy function is embedded at the core of the organisation. We operate as a shared strategic and knowledge capability, working closely with creative, CX, media and technology colleagues on a daily basis. Our role is to ensure that brand strategy is clear, relevant and actionable - and that it holds across channels, products and experiences.

As a Senior Brand Strategist, you will be a strategic leader within the organisation, responsible for shaping and owning brand strategy across complex client engagements.

You combine deep expertise in brand positioning, architecture and brand-led growth with solid experience of working in digital and technology-influenced environments. You are not expected to be a technical specialist, but you are comfortable operating in contexts where products, platforms and systems shape how brands are built and experienced.

You will act as a trusted advisor to senior clients, a leader within interdisciplinary teams, and a key contributor to the strategic knowledge and perspective of the organisation.

You will:

• Lead and own complex brand strategy and transformation engagements.
• Act as a strategic advisor to client leadership teams, building long-term, trusted relationships.
• Shape brand positioning, brand architecture and portfolio strategies that support long-term growth.
• Translate brand strategy into clear strategic direction across communication, digital channels and experiences.
• Work closely with creative, CX and technology colleagues to ensure strategies are grounded and executable.
• Lead interdisciplinary teams across the Power of One, aligning strategy with creative and delivery.
• Ensure high strategic quality, clarity and coherence across presentations, workshops and deliverables.
• Contribute to new business development through senior strategic thinking and opportunity shaping.
• Act as a senior knowledge resource within the organisation, contributing frameworks, perspectives and thought leadership.
  

We believe you bring:

• A relevant university degree in business, humanities, communication or a related field.
• Extensive experience (typically 8 to 12+ years) in brand strategy, consulting or agency environments.
• A strong track record of leading brand strategy engagements at a senior level.
• Experience working in digital-first or technology-influenced contexts, either client-side or agency-side.
• The ability to collaborate confidently with designers, product owners and technical specialists.
• Strong strategic judgement and the ability to connect brand ambition with organisational reality.
• Experience owning senior client relationships and navigating complex stakeholder landscapes.
• Commercial understanding and experience contributing to business growth and pitches.
• Excellent communication skills, with confidence in senior-level presentations and facilitation.
• A collaborative, pragmatic mindset and comfort operating in a matrix organisation.

In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:

Career Opportunities
Local and Global opportunities through the Power Of One.

Personal and Professional Learning
Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.

Flexible Ways of Working
We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.

Work Your World
For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.

Mental Health
The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.

Benefits
Generous benefit package.

We look forward to your application!