Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Overview
Ignite your career as a Director, Investment &Tactical Planning in the Publicis Media Exchange! Publicis Media Exchange has re-imagined Local Investment, OOH, National Audio and Publishing, bringing together our Collective, Digitas, Infinite Roar, Razorfish, Spark, Starcom, and Zenith agency brands. Discover the difference that PMX has to offer. Join our team and you could be doing your best work on behalf of our envied client roster. The Publicis Media Exchange tactically plans and activates across all channels too, including Linear Television, Digital Video (OTT/CTV/VOD), Terrestrial Radio, Streaming Audio Traditional OOH, Digital & Programmatic OOH, Magazine, Newspaper and Digital.
Key duties include onboarding new clients or incremental scope for existing clients, translating communication goals to tactical plans and outcomes, being responsible for investment across channels, and driving revenue. In this role your passion for learning and evolving channel dynamics will be pivotal to our success.
Responsibilities
As a Director, Investment & Tactical Planning, Fast Action Support Team you will:
- Develop positive relationships with brand agency teams as a key local strategic and business partner
- Gain a deep, complete and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats
- Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey (awareness > trial > continuation)
- Guide the tactical direction in relation to our clients’ omni-channel marketing approach
- Oversee tactical plan development and budget across various channels
- Craft and deliver compelling recommendations to account service and clients translating complex data and strategies into clear, actionable and compelling insights
- Apply visuals in presentations to improve understanding and engagement (PPT, charts, infographics)
- Effectively tailor messaging and delivery style to various audiences, inclusive of executive leadership and client stakeholders
- Have strong understanding of budgets and media flow for assigned clients
- Lead the translation of insights into local strategies and tactics, ensuring that outputs will resonate emotionally and logically, resulting to buy in from stakeholders
- Leading internal brainstorms and client workshops
- Support new business pitches
- Manage other members of the FAST team
- Provide job performance feedback to subordinates and make talent and staffing recommendations to management
- Resource for others in resolution of complex problems/issues
- May perform other duties and responsibilities that management may deem necessary as needed
- Advocate for multicultural & diversity inclusion throughout tactical plans
- Influence cross-functional teams and clients toward optimal tactical and investment decisions inclusive of VBS and revenue driving opportunities
- Develop strong, trust-based relationships with agency teams and clients, positioning oneself as a key strategic partner
- Collaborate with planning Directors and Leads in all Agency Pillars; brainstorm for increased innovation in client communication and / or productivity.
- Develop/Monitor CPP/CPM’s provided to Strategy to ensure accuracy based on Client savings guarantees, marketplace trends and Agency Deals across Video, Audio, OOH & Publishing
- Advocate and manage the utilization and reporting for any Investments inclusive of VBS (Apex)
- Advocate for multicultural & diversity inclusion through Investments. Champion the 4As Fair Play Charter and all other diversity and inclusion initiatives.
Qualifications
This is a great opportunity for you if you have 9+ years of experience across planning & investment in various channels and at least 5 years managing people; If you are approachable, collaborative, responsible and accountable; If you exhibit sharp attention to detail and strong math skills; If you have an intermediate knowledge of Excel and experience with GLP, OX and Prisma media platforms.
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $121,315 - $194,220 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/25/2026.
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