Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Overview
Job Description:
As SVP, Cross Channel Investments (B2B), you will provide investment leadership across all paid media channels, including but not limited to TV, OOH, video, audio, social, search, display, and influencer. In this role, you will manage the channel investment teams to ensure a consistent go-to-market approach and create synergies with our Media Strategy and Data and Analytics teams to exceed campaign KPIs.
To help with this, we’re looking for an outstanding SVP– someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business.
Sound like you? Read on.
We are seeking a leader who will bring an innovative approach to tactical planning and buying, endless curiosity to identify new opportunities and an ability to achieve greater value through strong partner negotiations and relationships. You will be able to speak fluently to channel buying tactics; often acting as a representative of the full media investment team to clients and the marketplace.
Responsibilities
Day to day your role includes:
Leadership
- Provide business leadership, guidance, and input as it relates to staffing, contracts and statements of work, health of the account, and client growth (i.e. new solutions)
- Partner with the marketplace, build relationships, lead agency partnership, and support channel negotiations as needed
- Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.)
- Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight and ensuring operational excellence across all stages of tactical planning and buying
- Serve as a central point of contact for clients and internal teams for the client investment portfolio.
- Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels.
- Work alongside client finance partners to determine how best to spend their media dollars to drive outcomes.
- Bring innovative solutions and out of the box thinking to partners and clients.
- Provide thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge
- Manage and maintain relationships with internal practice leads and full investment team
- Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.
- The role reports to EVP, Investments
Planning & Optimization
- Oversee tactical plan development and recommendations, ensuring cross channel and channel tactical recommendations ladder up to the media strategy and are backed up by industry trends, competitive and media insights
- Oversight & sign-off of cross-channel budget shift decisioning and recommendations
- Liaise with other cross channel and/or channel teams for budget decisioning and re-allocation
- Establish processes, where needed, to deliver operational excellence across buying and execution
- Escalation of issues to support quick solves for campaign management issues as they arise, as well as effectively partner with cross functional teams to appropriately communicate issues with clients.
Reporting & Analysis
- Oversight of on cross channel performance analysis and reporting
- Serve as escalation point between media and DNA to optimize ways of working
Parter closely with DNA and channel teams on learning agenda & test and learn strategies
Qualifications
Qualifications:
- 15+ years of media planning and buying experience, with a strong foundation in media channel investment and activation (option to add pending client: “emphasis on performance media or video or retail media, etc”)
- Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
- Analytical background – comfort with data and numbers
- 8-10+ years of people managing experience, overseeing five or more reports in an account management/client services team
- Deep industry relationships with ad tech firms, brand teams, and publisher/platform partners
- Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
- Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
- Able to package, merchandise, and sell in concepts and new opportunities
- Strategic thinking and able to see the bigger picture
- Self-starter with ability to work independently and in a collaborative team setting
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Got the sparkle? Apply if you believe your unique skills are a fit.
Additional information
