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Why Work with Us?

The Performics function strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim to deliver the optimal outcome. Our Performance Centre of Excellence drives performance solutions across several channels including social, search, programmatic, commerce and affiliates. We have 30 different nationalities in our teams and work closely with teams from Google, Meta, TradeDesk and Amazon to deliver innovative solutions that helps deliver business results to our clients.

About the Role

We are seeking a strategic and driven Product Manager with hands-on experience in media measurement, marketing experimentation, and foundational data science. In this role, you will lead the vision, strategy, and end-to-end development of AI-powered measurement products—from ideation and prototyping through launch, scaling, and optimization. You will own the product roadmap, setting priorities that balance user needs, platform scalability, and business objectives. Partnering closely with engineering, media, and data science teams, you will transform Publicis measurement practices into robust AI products that drive market-leading decision-making at scale across the organization.

A strong emphasis on agile methodologies and agile process implementation is essential for this role. Successful applicants are expected to manage multiple projects, stakeholders and time zones, making it key for them to have strong project management and organization skills. This role requires the ability to both work in startup-like environments and within a large matrixed organization. The candidate needs to be a quick learner, self-starter, pro-active and can work autonomously. This is an ideal role for someone early in their career who has worked in media measurement roles (platform, agency, or analytics), has technical literacy in Python, and is highly motivated to build innovative products in the AI space.

Key Accountabilities

1. Media Measurement Subject Matter Expertise

• Transform media measurement challenges into product opportunities.
• Prototype and test Python-based measurement models to support early-stage feature / product exploration.

2. Leadership Collaboration & Communication

• Develop and own the product roadmap, defining near-term and long-term milestones that align with measurement strategy and user needs.
• Plan and manage agile sprints, ensuring engineering teams have clear priorities, timelines, and requirements.
• Facilitate agile ceremonies—sprint planning, reviews, retrospectives, and stand-ups.
• Maintain and refine the product backlog.
• Deliver training, documentation, and demos to support product adoption.

3. Quality & Validation

• Define measurement-specific QA expectations, including model validation, statistical accuracy, and AI response reasonability.
• Partner with QA teams to ensure releases meet quality standards and maintain consistency across products and datasets.

4. Staying Ahead of the Measurement & AI Curve

• Maintain a strong understanding of measurement methodologies, privacy-driven changes, platform experimentation capabilities, and best practices across social, search, commerce and emerging channels.
• Research evolving applications of AI, LLMs, agentic systems, and automated analytics, and bring these innovations to life within our products.

Must Have

• 3–5 years of experience in media measurement, ideally in experimentation or analytical roles at platforms (Meta/Google), agencies, or measurement-focused organizations.
• Working knowledge of split testing, lift experiments and attribution models.
• Ability to prototype measurement models in Python (e.g., power calculations, regression, lift modeling, MMM).
• Familiarity with digital media platforms and metrics (Search, Social, Programmatic, Commerce).
• Strong project management and organizational skills, with the ability to juggle multiple priorities across global teams.

Ideally Has

• Experience working with major media platforms (Google, Meta, Amazon, TikTok) or a measurement/analytics SaaS provider.
• Exposure to media measurement methodologies, including Test & Learn agendas, marketing experimentation, MMM, and MTA.
• Familiarity with product management, JIRA and agile methodologies.

Who Will Love This Role

• Someone with deep curiosity about how to best measure advertising effectiveness.
• Someone who wants hands-on involvement in building AI-powered tools and products.
• A measurement specialist who wants to grow into a technical product management role.
• Someone excited by innovation, rapid prototyping, experimentation, and building products that analysts, strategists and media buyers rely on every day.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $125,000.00 - $141,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/18/2026.
All your information will be kept confidential according to EEO guidelines.