A three-time SABRE Canadian Agency of the Year winner North has achieved unprecedented success since launching in 2011. North disrupts the industry with its approach to PR, influencer and social and digital, establishing itself as a Canadian agency leader.
Where other agencies begin to stagnate, North has found the sweet spot between boutique and large agency: this ‘fourteen-year-old start-up’ is running on fresh momentum. What’s the secret? While new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency too. We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.
Overview
We are seeking a curious, passionate, highly motivated and creative public relations professional to join us on a contract basis to work onsite (hybrid) with our client American Express Canada's award-winning Corporate Affairs & Communications team.
Based in Toronto, this role will primarily be responsible for designing and delivering public relations strategies and campaigns to protect and enhance the reputation of American Express in Canada. In particular, the candidate will work across American Express’ national Brand campaign, Consumer Card product portfolio and Global Merchant and Network Services. The candidate must be an excellent storyteller, and able to bring to life how American Express backs its customers, colleagues, and communities. Experience in content creation through a variety of media is highly preferred.
Responsibilities
- Develop and execute integrated PR and influencer strategies for company initiatives.
- Build and foster strong relationships with key stakeholders including colleagues, media and industry.
- Respond to media enquiries and prepare spokespeople for interviews.
- Contribute to an always-on press office function that maintains American Express’ public presence.
- Own management of external rewards tracking, monthly coverage tracker and multiple internal reports.
- Provide guidance to junior staff on daily monitoring.
- Work in partnership with social media, CSR, and internal communications colleagues to deliver a fully integrated communications approach.
- Oversee a PR agency in the execution of select projects.
Qualifications
- 5-7 years’ professional experience in public relations (consumer and/or Brand PR agency experienced preferred) or journalism.
- Outstanding written and oral communication skills.
- Proven ability to craft and implement highly effective PR strategies and secure high impact media coverage.
- Experiences in influencer management.
- Excellent attention to detail.
- Ability to manage multiple priorities and deadlines.
- Self-motivated team player with proven ability to effectively collaborate with colleagues across a company.
- A willingness to learn.
Additional information
- This is a 12-month contract position.
- Position is a hybrid role, which will require 3 days per week in the American Express Canada offices at 2225 Sheppard Avenue East, Toronto, Ontario.
- Ongoing Workplace Flexibility: American Express supports flexibility in the workplace with specific arrangements to be discussed and agreed upon by your leader.
- Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
If you are interested in applying for this position, submit your resume to Alex Ford at ford@aexp.com. Note that only those being considered for any interview will be contacted. Thank you very much for your interest in working at North.
Salary
Transparency matters to us. The salary range for this position is CAD $80,000 to $100,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.
To apply for this position, click 'Apply' and easily submit your resume. Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at American Express Canada . We look forward to meeting you!
North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.