Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.
Overview
We are seeking a proven Director, Client Leadership to oversee integrated omni commerce campaigns for a CPG client. This role requires a deep understanding of traditional brand and shopper marketing, retail media, exceptional client management skills, and the ability to drive business growth. Candidates must reside within commutable distance of the Mars United Commerce Toronto location for a hybrid work schedule.
PRIMARY RESPONSIBILITIES:
• Client Leadership: Serve as one of the primary points of contact between clients and Mars United Commerce. Forge and maintain trust-based relationships with mid-senior clients to secure long-term partnerships.
• Business Planning: Build and deliver annual scopes of work for assigned brands and oversee the completion of contracted deliverables.
• Strategic Planning: Oversee the development and implementation of strategic omnichannel marketing plans, including brand, consumer promotions, shopper marketing, and retail media, that meet or exceed client objectives and drive tangible business results.
• Team Management: Lead and mentor a team of account managers/account executives, fostering a collaborative, high-performance culture.
• Project Oversight: Ensure work is delivered on time, within budget, and to the highest quality standards. Ensure the company product includes future-forward thinking anchored in business strategy and insights.
• Financial Management: With VP, responsible for assigned P&Ls, forecasts, and overall client financial performance, ensuring profitability and efficiency via ownership of monthly, quarterly, and annual reconciliation and vendor management for assigned brands.
• Business Development: Expand assigned business by identifying incremental business opportunities, contributing to the company’s overall growth and success.
• Market Insights: Stay abreast of industry trends, consumer behavior, and the competitive landscape to inform strategic decisions.
SKILLSETS REQUIRED:
Education & Experience
• Bachelor’s degree in advertising, marketing, business, or related field
• Minimum 8 years experience in the CPG industry- with Tier 1 Manufacturers’ Marketing background and/or Shopper Marketing agency experience
• CPG food experience preferred
• Strong business acumen
• Proven team leader with experience managing teams of 2 or more individuals
Skills
• Analytical rigor combined with creative problem-solving skills
• Strong strategic and conceptual thinking skills
• Proven ability to lead and inspire
• Sound decision-making skills with a bias for action
• Excellent verbal, written, presentation, management, listening, and interpersonal skills
• Strong attention to detail
• Dynamic personality able to effectively engage and influence a variety of audiences
• Passionate about business and dissatisfaction with the status quo – always thinking of ways to improve and grow the business
• All other duties as assigned by the manager.
Additional information