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Those who understand the consumer best, win – which is why we developed a team of insights strategists, data scientists and analysts committed to uncovering target-relevant and own-able insights for our clients. Publicis’s Data & Insights team specialize in interpreting data to understand how people engage with products, categories, or brands online. By leveraging these insights, we enhance our strategic and creative offerings.

As consumers spend more time online, they leave a trail of “breadcrumbs” that reveal their actions and purchase intents. This wealth of data is crucial in uncovering insights that drive innovative communication strategies and creative campaigns for our clients.

With a holistic background of digital experience, the Jr. Insights Strategist will ingest data from search, social, and other first/third-party sources to formulate compelling findings that present new ways to approach business problems with consumer centric research.

• Leading and participating in insights development for digital & mass initiatives for clients
• Working with agency teams to understand client business in detail and be “the voice of the consumer” for clients
• Be able to source, digest and interpret business information and consumer / market data / cultural and social trends from a variety of sources, establishing facts and drawing smart conclusions to:
• articulate trends/changes to consumer behaviour and the impact on motivations and pain points
• develop clear and impactful client research documents/presentations
• Be intimately familiar with data metrics & terminology
• Show interest around the latest thinking and inspiration on human psychology and behavioral science

• 1-2 years of research experience, with clear evidence of strategic thinking
• Strong written and presentation skills
• Ability to manage multiple projects simultaneously and effectively
• Self-starter who takes ownership and responsibility
• Client facing experience in an advertising environment is an asset
• Experience working with Microsoft Excel, Notebook LLM, Google Keyword Planner, SEM Rush, and social listening tools an asset
• Ability to organize and manipulate data with ease

You are an ideal candidate if you:

• Are curious by nature: interested how things work and why they work that way
• Think critically in everything you do
• Are able to weed through any ask independently and identify the root problem/opportunity
• Can tackle anything thrown your way and find a way to approach it from a different perspective
• Do what it takes to deliver on your commitments
• Set high quality standards of work for yourself and aim to get every detail right
• Welcome and volunteer constructive feedback
• Enjoy working in a fast-paced, challenging and rewarding environment
• Are able to maintain constant and effective communication with multidisciplinary project teams

Candidate Education:

• Undergraduate Degree (Marketing, Business, Psychology) or other related degrees considered an asset

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.