Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.
We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, Renault and many more.
At Publicis, we put our people first. We are proud to be certified by Great Place to Work (2022, 2023, 2024, 2025) and have won the Diversity Charter Sweden Awards in the category Mental Health (2025). We have also been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in a fantastic office in Odenplan and offer a flexible work policy.
Overview
As a Commerce Lead, you are the expert at Publicis Media in driving commerce-led growth across e-commerce, retail media and marketplaces. You will be part of the Performance organisation, reporting to the Head of Performance, and act as the senior specialist for commerce-related strategy, activation and optimisation.
You serve as a key point of expertise for clients’ e-commerce, sales and commercial teams, as well as internally towards Publicis Groupe. As a Commerce Lead, you are responsible for ensuring that our commerce initiatives are data-driven, commercially impactful and closely connected to clients’ business KPIs, with a strong focus on product data, feeds, retail media and marketplace performance.
Responsibilities
Examples of responsibilities as a Commerce Lead:
· Responsibility for developing and driving Publicis’ commerce offering, including e-commerce, retail media and marketplaces.
· Responsibility for ensuring that commerce strategies are aligned with clients’ business objectives, commercial priorities and performance KPIs.
· Responsibility for analysing and optimising on-site and off-site commerce performance, including product visibility, conversion, promotions, feed quality and retail SEO.
· Responsibility for product and SKU-level optimisation, ensuring that assortment, availability and performance data are used to drive growth.
· Responsibility for developing and maintaining partnerships with retail media platforms, marketplaces and commerce-related technology providers.
· Acting as a specialist advisor to clients and internal teams in commerce-related projects, pitches, more business and new business opportunities.
· Responsibility for spreading knowledge and best practices within commerce and retail media internally and externally.
Qualifications
To excel in this role, you must be capable of leading yourself and influencing others while being commercially minded, curious and analytical. Additionally, we are seeking someone who:
· Has extensive experience within e-commerce, retail media or commerce-driven performance marketing.
· Has strong knowledge of product data, feeds, marketplaces and how these impact visibility and sales.
· Is solution-oriented and service-minded, both internally and towards clients, with a strong commercial mindset.
· Has a robust drive for acquiring knowledge and building networks internally, with clients and within the commerce and retail media ecosystem.
· Maintains organisation and structure, delivering across multiple stakeholders while balancing short-term performance with long-term commercial growth.
· Is motivated by driving revenue impact, business growth and customer satisfaction.
Additional information
In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:
Career Opportunities
Local and Global opportunities through the Power Of One.
Personal and Professional Learning
Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.
Flexible Ways of Working
We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.
Work Your World
For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.
Mental Health
The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.
Benefits
Generous benefit package.
We look forward to your application!
