Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.
Overview
The VP, Growth is a senior agency leader responsible for accelerating growth through new business wins, organic account expansion, and strategic partnerships. Sitting at the intersection of strategy, creativity, and agency leadership, this role leads the agency’s growth agenda end-to-end—from identifying opportunity to winning the room and closing the business.
A natural storyteller with strong creative judgment, the VP, Growth is known for writing standout creative briefs, shaping bold agency narratives, and orchestrating compelling new business pitches. They bring clarity to complexity, translate client challenges into inspiring strategic direction, and rally cross-disciplinary teams around ideas that drive real business impact.
Responsibilities
New Business & Agency Growth
Own and evolve the agency’s growth strategy in partnership with executive leadership
Identify, qualify, and pursue high-value new business opportunities across priority categories
Build and manage a robust new business pipeline, balancing inbound opportunities with proactive prospecting
Set growth targets, forecast revenue impact, and ensure pursuits are commercially sound
Creative Briefing & Strategic Craft
Write and lead best-in-class creative briefs that inspire breakthrough ideas
Translate client business problems into sharp, insight-driven strategic platforms
Act as the strategic quality bar for all growth-related briefs and pitch work
Ensure work balances creative ambition, strategic rigor, and feasibility
Pitches, Storytelling & Winning the Room
Lead pitch strategy, narrative development, and overall approach from start to finish
Define the “big idea,” agency POV, and go-to-market story for each pursuit
Partner with Strategy, Creative, Media, Data, and Tech teams to deliver integrated, persuasive proposals
Coach teams for confident, polished presentations—and personally present at senior-level pitches and finals
Client, Market & Industry Leadership
Build trusted relationships with senior client and prospect stakeholders
Stay close to cultural, category, and competitive trends shaping client needs
Represent the agency at industry events, awards shows, and thought-leadership forums
Contribute ideas and visibility that strengthen the agency’s reputation and profile
Cross-Functional Leadership
Partner with Strategy, Creative, Account, and Operations leaders to ensure growth efforts are scalable and profitable
Mentor teams on briefing excellence, strategic thinking, and pitch craft
Foster a collaborative, high-performance growth culture grounded in curiosity, rigor, and creative ambition
Leadership Style
Strategically sharp, commercially savvy, and creatively fluent
Confident point of view with strong creative taste and judgment
Inspires teams through clarity, ambition, and collaboration
Thrives in fast-paced, high-stakes pitch environments
Human-centric leader who builds trust, momentum, and belief
Qualifications
- 12+ years of experience in a creative agency or closely related environment
- A proven track record of winning new business and driving sustained agency growth
- Exceptional ability to write creative briefs and compelling pitch narratives
- Deep understanding of brand strategy, integrated marketing, and creative development
- Strong executive presence and experience presenting to C-suite and senior client audiences
- Experience across multiple categories (CPG, financial services, retail, tech, automotive) is an asset
***This role is located in our Toronto office at 111 Queen Street East and requires hybrid in office 3 times/week.
Additional information
AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.
