MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI.
Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world. That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely.
Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community. It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact.
Overview
Join our team as a Senior Account Manager, where you’ll lead innovative, insight-driven campaigns that shape culture and deliver measurable impact. You’ll bring strategic influencer and earned media vision, creative thinking, and flawless execution to integrated communications programs spanning earned media, social, influencer, experiential, and digital.
Responsibilities
- Lead integrated campaigns combining earned media, social, influencer, and paid tactics.
- Be a driving force for the Centre of Excellence for Earned Media at MSL, as one of the go-to leaders on earned media strategy at the company. This role is in addition to account work and includes working with a team to provide company-wide weekly insights on media trends and journalist job movement, maintaining and developing strong relationships with journalists across Canada, pitch-hitting on MR campaigns to secure top targets, leading regular training on MR across the agency.
- Provide senior level influencer strategy including amplification guidance
- Build deep client relationships and translate business goals into powerful multi-platform strategies.
- Leverage data and insights to create campaigns that resonate.
- Lead measurement and reporting to demonstrate clear ROI
- Provide expert counsel on trends, issues, and best practices—be a trusted advisor.
- Inspire creativity, mentor and train junior talent, and ensure seamless execution across teams.
Qualifications
- Proven agency senior-level experience in PR with integrated campaign leadership, with a strong focus and passion for earned media.
- Senior-level influencer strategy and relationships
- Exceptional writing and pitching skills.
- Strategic thinker with creative flair and organizational excellence.
- Collaborative leader who thrives in fast-paced, evolving environments.
- Skilled in data analysis and translating insights into actionable strategies.
- Demonstrated senior-level aptitude for measurement, working with data and insights and actioning them into effective campaigns.
- Passion for storytelling, innovation, and delivering results.
- Previous experience working on clients in the corporate and FI space is an asset.
- Previous experience working on consumer-packaged goods is an asset
Additional information
At MSL, you’ll do meaningful work for some of the world’s most influential brands - alongside a team that values ambition, creativity, and authenticity.
We offer:
- Competitive compensation and benefits, including generous vacation and mental health support
- Hybrid work environment and flexible scheduling
- Parental leave top-up and professional development allowances
- Regular social events, wellness programs, and volunteer opportunities
- Access to world-class learning and leadership development through Publicis Groupe
- A culture that celebrates collaboration, innovation, and career growth
- This is a hybrid role tied to our Toronto office.
Salary
Transparency matters to us. The salary range for this position is CAD$80K-$90K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.
We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.
To apply, click “I’m Interested” and submit your resume. We thank all applicants for their interest - only those selected for an interview will be contacted.
Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at MSLGROUP Canada. We look forward to meeting you! MSL is committed to workplace diversity and will provide accommodation to applicants with disabilities.
