Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.
Overview
The Mars Agency is currently seeking a Manager, Client Leadership to work in a hybrid capacity from the Toronto area. This individual will be responsible for assisting in the annual planning process and the management of key projects for assigned brands, as well as ensuring program synergy with key clients. Shopper marketing experience is preferred.
PRIMARY RESPONSIBILITIES:
- Work with the internal cross-functional team (Strategic Planning, Client Leadership and Creative) to develop optimal and actionable strategies, concepts and tactics
- Manage the implementation of key client projects
- Build strong working relationships with assigned retailer client contacts
- Manage execution of approved programs through team
- Work with external client vendors/agencies to execute projects as assigned
- Approach and manage partnership relationships with other manufacturers or properties
- Identify retailer direct and manufacturer platforms
- Develop and manage project timelines and budgets
- Manage communication of project status and budget to client teams
- Work hand-in-hand with internal teams on planning and implementation of retail marketing extensions of brand and category programs (national retainer clients)
- Manage client approval process
- Measure post-promotion results using agency and client-provided data
- Some travel required
SKILL SETS REQUIRED:
- Bachelor’s degree in advertising, marketing, business, or related field
- 5-7 years experience in retail marketing or experience with assigned retailer
- Business smarts/potential to think strategically
- Savvy (street smarts/common sense)
- Great client relationship management skills
- Passion for agency life
- Solid CPG client experience
- Shopper Marketing experience
- Proven Project Management experience
- Strategic thinking in the development of Shopper Marketing programs and management of day-to-day business
- Sound decision making skills based in industry knowledge
- Passion about business – always thinking of ways to improve/grow assigned client/business
- Strong listening skills and attention to detail
- Excellent verbal, written, presentation and interpersonal skills
- Desire to dig in and do what’s needed to get the job done right
Additional information