Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.
Overview
The Senior Retail Media Search Manager will be responsible for leading and managing the retail media search initiatives for one of our largest clients and will report into the client directly with a dotted line to our Director of Search. This role involves developing and executing strategies to optimize our presence and performance across various retail media networks. The ideal candidate will have a strong background in search, have a deep understanding of retail media networks, and data analysis, with a proven track record of driving successful campaigns in the retail space. This role will sit onsite in the client’s office 2-3 days/week.
Key Responsibilities:
Strategy Development:
- Develop and implement comprehensive retail media search strategies to drive brand visibility, engagement, and sales.
- Collaborate with cross-functional teams to align search strategies with overall marketing and business objectives.
Campaign Management:
- Plan, execute, and optimize retail media search campaigns across various platforms such as Walmart Connect, Target Roundel, Kroger Performance Marketing and other key retail media networks.
- Monitor campaign performance, analyze data, and adjust strategies to maximize ROI and achieve KPIs.
Budget Management:
- Manage budgets for retail media search campaigns, ensuring efficient allocation of resources
Data Analysis and Reporting:
- Utilize data analytics tools to measure campaign performance, generate insights, and provide actionable recommendations.
- Prepare and present regular reports on campaign effectiveness, trends, and opportunities for improvement.
Partner Collaboration & Communication:
- Work closely with retail media network partners, agency partners, and internal stakeholders to ensure seamless campaign execution and optimization.
- Negotiate contracts, manage relationships, and stay informed about the latest developments in retail media platforms.
- Stay up-to-date with industry trends, emerging technologies, and best practices in retail media search and SEM.
SEO Integration:
- Integrate search engine optimization (SEO) best practices into retail media search strategies to enhance organic search visibility and performance.
- Collaborate with SEO and content teams to ensure cohesive and effective search strategies.
Your Skills:
- 4-year college degree + MBA Preferred
- 4+ years of experience in search engine marketing (SEM) including 2 years min retail media search.
- Proven track record of managing successful retail media search campaigns across platforms such as Amazon, Walmart, and Target.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent understanding of SEO principles and integration with SEM strategies.
- Proficiency in using analytics tools and retail media platforms (e.g., Amazon Advertising, WMC, Roundel, KPM, Criteo).
- Strong communication, negotiation, and project management skills.
- Strong digital acumen and understanding of current digital/retail media landscape and trends
- "Curious Collaborator" who seeks solutions and out-of-the box thinking
Additional information
