Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Overview

The Mars Agency is seeking a VP, Connected Commerce to be the single point of contact, key owner and lead of the Connected Commerce Retail-Specific activity overseeing a multi-segment, multi-brand CPG client, 40+ person team.

PRIMARY RESPONSIBILITIES:

Driver of Connected Commerce - linking all the levers across shopper marketing, retail media and ecommerce needed to deliver most efficient and effective omni-channel activation.
Drives consistency and improvements across all retail team deliverables that are client facing in collaboration with Retail team leads and cross functional partners
Drives Best Practices across full Life of A Job at retail
Helps curate and deliver thought leadership specific to connected commerce in partnership with cross functional peers
Oversight and leader of Annual Planning at retail
Collaborating to drive top-down integration with Customer Promotions, Brand and National Media
Lead Client facing Sr level executive communications
Industry facing joint leadership with client, ie trade relations and speaking engagements
Scoping and Budget leadership management

SKILLS:

Excel in communication - written, verbal, presentation
10+ years’ experience leading large CPG brand with retail media, ecommerce and shopper marketing
Executive level presence and experience
Understanding of key components of CPG and retailer relationships - Joint Business Planning, Top 2 Tops, Channel Strategies and Category Strategies
Existing experience and relationships with Retail Media Partners
Multi-segment/Brand Annual Planning Experience

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $160,000- $200,000 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. All your information will be kept confidential according to EEO guidelines.

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