Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."
Overview
The Media Brand Manager Sr. plays a key leadership role in driving media strategy and execution across a portfolio of LATAM brands. This position is BASED IN MIAMI and requires in-office presence three days per week. It is a client-facing role, demanding strong strategic capabilities, high analytical rigor, and extensive experience managing regional clients and multi-market operations across Latin America.
The ideal candidate brings deep experience in media planning (digital + offline), proven hands-on execution across YouTube, TikTok, and Meta, and a consultative mindset that translates complex business needs into high-impact media strategies.
Responsibilities
Strategic Media Planning & Stewardship
• Lead the development of integrated media and communications plans across LATAM markets.
• Translate marketing and business objectives into actionable and innovative media strategies.
• Build strong strategic recommendations supported by audience insights, platform behaviors, and market trends.
• Develop holistic digital and social strategies with strong focus on YouTube, TikTok, and Meta.
• Identify opportunities for optimization, innovation, and continuous performance improvement.
Client Management
• Manage ongoing relationships with key partners (Google/YouTube, Meta, TikTok).
• Request, assess, and negotiate proposals for activations and special initiatives.
• Develop strategic POVs, including platform comparisons, rationale, and value-added elements.
• Lead partner meetings to review opportunities, performance updates, and new platform developments.
Media Buying & Implementation
• Oversee the planning, negotiation, and execution of cross-channel media plans.
• Validate flighting, pacing, delivery, budgets, and KPIs for all digital and social campaigns.
• Ensure correct implementation of campaigns on YouTube, TikTok, and Meta.
• Act as the escalation point for any discrepancies in inventory, billing, or reporting.
Budgeting & Investment Analysis
• Manage annual media budgets by market, brand, and channel.
• Conduct investment forecasting and scenario modeling, especially across social platforms.
• Monitor media costs, rate inflation, exchange rates, vendor commitments, and market fluctuations.
• Provide recommendations for budget reallocation and efficiency improvement.
Performance Monitoring & Reporting
• Partner with the D&A team to validate data and build robust performance reports.
• Analyze results across platforms and provide actionable insights to improve ROAS and media effectiveness.
• Evaluate Social Media performance using key KPIs (reach, VTR, CPM, CPC, CPV, incremental reach, etc.).
• Establish learnings, best practices, and strategic frameworks for continuous improvement.
Team Leadership & Collaboration
• Supervise, mentor, and guide Associates, ensuring high-quality work and clear career development.
• Conduct performance evaluations and identify growth opportunities for junior team members.
• Collaborate with regional and local Starcom/Publicis teams to align strategies and share best practices.
• Recommend process improvements to streamline workflows and enhance team efficiency.
Qualifications
Required Skills (the “technical” stuff)
The requirements listed below are representative of the knowledge, skill, and ability required.
- Education & Experience
- Bachelor’s degree in Advertising, Marketing, Communications, or related field.
- 5+ years of proven experience in media agencies, ideally managing regional LATAM clients.
- Hands-on experience planning and executing campaigns on YouTube, TikTok, and Meta is required.
- Experience with both digital and offline media planning is highly preferred.
- Language & Communication
- Native or advanced Spanish proficiency.
- Intermediate/advanced English (written and spoken).
- Strong communication skills with the ability to clearly present strategies and insights.
- Technical & Analytical Skills
- Strong understanding of media planning principles, digital strategy, and audience analysis.
- Ability to work comfortably with data: forecasting, KPI interpretation, and performance analysis.
- High attention to detail, accuracy, and analytical rigor.
- Proficiency in key industry tools such as:
Kantar, IBOPE, MediaTools, Media Ocean, Prisma, Campaign Manager, DV360, Google Ads, Meta Ads Manager.
- Leadership & Collaboration
- Demonstrated experience supervising and mentoring junior team members.
- Excellent organizational and time-management skills.
- Collaborative mindset and ability to work cross-functionally with internal teams and external partners.
- Strategic Thinking & Innovation
- Ability to identify media trends, new opportunities, and emerging platforms.
- Proactive problem-solver with a continuous improvement mindset.
- Creative and strategic thinker who brings fresh ideas to enhance media performance.
Additional information
