- Strategic visioning and planning
- Positioning, branding and messaging strategy
- Acquisition, retention and loyalty strategy
- Copy testing, benchmarking and brand tracking
- Customer journeys and experience mapping
Creativity & Content
- Insight-based creative briefs
- Full, multi-channel campaign development
- Integrated content development
- CRM and targeted communications
- Social media and community activation and management
Data Intelligence
- Customer, competitive and market insights
- Primary, secondary, quantitative, qualitative and ethnographic research
- Database segmentation and cluster analysis
- Digital technology and marketing strategy
- Online customer experience / mapping and information architecture
Overview
We are looking for an experienced Salesforce Marketing Cloud (SFMC) Technical Lead to drive data-driven, personalized marketing experiences for our clients.
In this role, you will support the strategical execution and technical stewardship of marketing automation programs within SFMC. Working on multi-channel campaigns you will collaborate closely with campaign management teams, account teams, data teams, and creative teams to bring client campaigns to life through best-in-class automation and personalization.
Responsibilities
- SFMC Strategy & Client Delivery
- Lead end-to-end SFMC technical strategy and activation for our clients.
- Design customer journeys using Journey Builder to support marketing campaigns, lead nurture programs, product launches, loyalty initiatives, and retargeting.
- Translate client marketing goals into scalable automation flows.
- Multi-Channel Campaign Execution
- Build and deploy cross-channel campaigns using SFMC .
- Drive advanced personalization using AMPScript, dynamic content, and data-driven decisioning.
- Coordinate with cross-functional teams to ensure campaigns and automations align with client requirements.
- Technical Ownership & Platform Governance
- Maintain and optimize platform architecture, automations, triggered sends, and API integrations.
- Ensure compliance with global data/privacy regulations and advertising industry standards (GDPR, CCPA, CAN-SPAM).
- Continual review and iteration of QA processes, deliverability best practices, and platform governance for all client work.
- Client & Stakeholder Collaboration
- Work with account managers and creative teams to gather requirements and translate them into technical specifications.
- Advise clients on SFMC capabilities, best practices, and new feature adoption.
- Provide mentorship to junior SFMC specialists and serve as a technical escalation point.
Qualifications
- 5 + years in Marketing Automation and hands-on in Salesforce Marketing Cloud.
- Strong expertise in Journey Builder, Automation Studio, Email Studio, and Contact Builder.
- Advanced SQL skills and experience managing large advertising datasets.
- Demonstrated success running multi-channel campaigns for consumer brands or agency clients.
- Experience with AMPscript, SSJS, dynamic content, and email development.
- Ability to translate complex data and technical concepts into actionable marketing insights.
- Strong project management and time-management skills.
- Excellent communication and client-facing presentation skills.
- Creative problem solver with a passion for data-driven marketing.
Preferred
- Experience within advertising agencies, digital media, or martech environments.
- SFMC Certifications (Email Specialist, Administrator, Consultant).
- Knowledge of DMPs, CDPs, or cloud data warehouses (Snowflake, BigQuery).
Additional information
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.
