Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.
Publicis Groupe Canada is committed to its Diversity, Equity and Inclusion mandate which focuses on four pillars: Education, Talent Management, Outreach and Giving Back. Since the mandate's launch in 2020, they have made strong and continued growth in all their pillars including top-tier mental health benefits, regular education sessions for employees, six business resources groups for employees of various backgrounds and their allies and developing training and scholarships programs with POV and the Miami Ad School Canada. The Groupe also launched This Is The Job, an initiative designed to work with Canada's largest school boards to change the complexion of the marketing industry and inspire racialized teens and young adults to consider a career in the industry.
Canadian brands include: Publicis Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, ThePubProductions, Nurun, Publicis Sports & Entertainment), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM),MSL Canada/North Strategic (North Strategic, MSL Canada, Notch Canada) and Publicis Sapient.
Overview
We are looking for a detail-oriented, client-facing individual responsible for the end-to-end project management of CRM campaigns specifically within Salesforce Marketing Cloud (SFMC ). This role will serve as the connective tissue between Marketing, Creative, Strategy, Development and QA to deliver project excellence across the client’s CRM ecosystem.
The Senior Project Manager will have a strong understanding of the creative process from brief through to production to ensure CRM and digital projects are executed on time, on budget, and to the highest quality. You will help lead project schedules, resources, and workflows on a variety of CRM-related initiatives such as email programs, customer journey builds, MMS/SMS and campaign optimization support.
You’ll bring a strong operational mindset, experience in agile and traditional workflows, and the ability to work cross-functionally across disciplines.
Responsibilities
· Manage and motivate multidisciplinary teams in a fast-paced, multiple-project environment.
· Responsible for coordinating CRM emails from initiation through planning, production, QA, deployment, and reporting.
· Maintain timelines, resourcing, budgets, and workback schedules.
· Collaborate closely with internal teams including creative and development to ensure alignment and timely delivery.
· Act as primary contact for daily communication with clients and partners for project status and approvals.
· Works collaboratively with account team to manage overall process and is responsible for creating, documenting and implementing process enhancements related to workflow, efficiencies and delivery.
· Support sprint planning, agile processes, and day-to-day campaign workflow while proactively monitoring campaign operations, risks, and resources.
· Maintain program and project documentation including workflows, briefs, timelines, estimates, status trackers, and deployment calendars.
· Partner with the broader PM team to identify resourcing gaps and collaborate on prioritization.
· Help foster a culture of positivity, collaboration, accountability, and continuous improvement.
Qualifications
· 5+ years of experience in project management, with significant focus on CRM and digital marketing.
· Working knowledge of deployment platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, or similar tools.
· Understanding of email development workflows and best practices (HTML, Liquid, QA/testing, responsive design).
· Experience working in agile, waterfall, and hybrid environments, including sprint and standup facilitation.
· Ability to manage multiple concurrent projects and prioritize in a fast-paced, deadline-driven setting.
· Proficiency with project management tools such as JIRA, Smartsheet, Workfront, or similar.
· Strong organizational, communication, and stakeholder management skills.
· Collaborative mindset with the ability to manage without authority.
· Certification such as PMP, Six Sigma, etc., is an asset.
Additional information
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at inquiries@publicisna.com
