Overview
How You'll Make an Impact
The Campaign Architect leads all aspects of the technical and strategic tasks for a group of clients applying marketing automation tools and associated solutions. As a domain expert with hands-on experience in marketing automation and artificial intelligence–enhanced solutions, you are viewed as the go-to person on most topics. Proficiency in managing and improving marketing automation systems is crucial. You will lead the way in developing and implementing brand new marketing automation solutions powered by GenAI for our clientele.
Crafting an environment that supports learning, mentoring, and collaboration is key in this position. You must have a strong inclination towards documenting and sharing AI-focused use cases, establishing AI-driven standards, and building a robust long-term knowledge base. With your insight on AI and technical topics, you'll be instrumental in honing the skills of technical leads and junior members while ensuring consistency and efficiency in our AI-enhanced solution developments. Collaboration with project managers, developers, and sales teams is critical.
Must possess exceptional verbal and written communication skills and be confident in resolving conflicts with a win-win mindset—both internally and externally on the client side.
What You'll Achieve
- Lead the design and implementation of marketing automation platform solutions for our clients, delivering premier, creative, complex, high-volume, high-visibility, enterprise-scale projects.
- Provide technical leadership to support delivery managers responsible for implementations and projects ranging from 6 months to two years within an expanding professional services group.
- Ensure that the system accurately meets defined business expectations, that proper testing is implemented, and that performance and security requirements are closely monitored by working with project teams.
- Identify and confirm technical design risks and develop mitigating approaches.
- Provide level-of-effort estimates for the technical portion of solutions.
- Lead development resources tasked with building middleware between solutions, custom scripting, custom application development, and architectural planning for integrating multiple platforms.
- Establish and evolve guidelines for development efforts within marketing automation platforms.
- Provide leadership and guidance on all technical aspects of marketing automation platforms.
- Assemble standardized work packages including requirements, specifications, and high-level design and architectural direction.
- Iterate as needed so the team has all of the information required to take independent ownership of the work through the development cycle.
- Once work is completed and returned, ensure that it aligns with the requirements and directions provided.
- Manage multiple, competing priorities simultaneously.
Who You Are
Education and Experience
- Bachelor’s degree in computer science or a related field or equivalent experience.
- 10+ years of proven experience developing and successfully deploying software programs/applications.
- 5+ years’ experience in an architect role.
- Solid breadth of Analytics & MarTech knowledge (marketing automation, email marketing, personalization, optimization, and marketing analytics).
- Experience with marketing automation platform design, implementation, and execution (Adobe Campaign, Salesforce Marketing Cloud, Braze, Iterable, Acoustic, etc.).
- Experience in algorithmic decisioning or interactive management.
- Experience in a consulting environment and/or digital agency with demonstrated creativity, innovation, and progression of responsibility.
- Experience across other digital marketing channels: ads, SMS, mobile apps, and web.
- Experience with customer data management (data warehouse, data lakes, CDP, etc.) technologies.
- Solid grasp of HTML, JavaScript frameworks (React, Vue.js, Angular, Flutter, Backbone, etc.), AMPscript, and SQL, including knowledge of when to use each; familiarity with AI integration within these technologies.
- Experience building or working with Postman and APIs.
- Proficiency in a back-end language that follows an object-oriented approach (e.g., Java, C#, .Net, etc.).
- Proficiency in using a web analytics platform (like Adobe, Google, etc.) is a positive attribute.
- Experience using at least one tag management system (DTM, GTM, Tealium) a plus.
- Experience with one Customer Data Platform (Salesforce CDP, Adobe Experience Platform, mParticle, Segment, etc.) a plus.
- Experience in API development and AI model deployment using platforms like TensorFlow, PyTorch, etc.
- Significant experience with project and workflow management tools such as MS Project, Jira, Workfront, Monday, Asana, etc.
- Thorough and a self-starter.
- Track record of learning new technologies quickly.
- Firm belief in employing software development principles and best practices (testability, reusability, traceability, clarity, code commenting, and more).
- Strong troubleshooting abilities.
- Two or more certifications in marketing automation platforms (e.g., Adobe Campaign Developer, Salesforce Marketing Cloud Email Specialist, Braze Certified Marketer).
Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.
Additional Information
When You Join Us, We’ll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
- Act with integrity. We are transparent and have the courage to do the right thing.
- Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
- Innovate with purpose. We shape the market with big ideas that drive big outcomes.
- Respect all voices. We embrace differences and foster a culture of connection and belonging.
- Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter
As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
- Time to Recharge: Flexible time off (FTO), 15 paid holidays
- Time to Recover: Paid sick time
- Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
- Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
Epsilon benefits are subject to eligibility requirements and other terms.
Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
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