Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.
Overview
We are seeking a Director, Retail Consultancy- Walmart to work on our Retail Consultancy team. The Director is the owner of the core client retail specific business, leading Customer specific business strategy and performance, connected commerce programming, thought leadership and Marilyn integration. Their key duties include development of annual planning efforts and strategic briefs, oversight of ongoing plan development, driving flawless execution, and leading reporting and recommendations with Marilyn data analysis. Ownership includes relationship development and collaboration with their client, retailer and internal/external partners to ensure full strategic alignment, inclusive of media strategy. They own and actively direct the retail media relationship specific to the client, development of plans to achieve objectives and executional excellence to ensure business objectives are achieved.
The Director proactively delivers ongoing thought leadership, new/innovative and creative solutions to drive business performance. They drive connectivity via Marilyn data tools and analytics, to drive program recommendations. They lead national media agency relationship development and partnering with internal cross functional teams.
Candidates must reside in a commutable distance to Mars United Commerce’s hub location in Rogers, AR.
PRIMARY RESPONSIBILITIES:
- Provide thought leadership, impacting/contributing to client’s way of doing business with their key retailer on an ongoing basis
- Collaborate with clients and retailer to ensure full strategic alignment of all plans and programming, inclusive of omni/shopper strategy and plans, media strategy and media plans
- Act as a change agent/impact player from both an internal and external perspective – contributing to both client and agency performance
- Expand assigned business through identification of growth opportunities within your retailer or class of trade
- Owner of the retail media relationship specific to the retailer
- Manage client relationship at the retail level to include shopper marketers, sales teams and Marilyn insights teams.
- Leads discussions on mid-campaign optimizations and final recap recommendations
- Supports implementation of all programmatic/DSP and DDM activation and testing
- Demonstrate financial responsibility related to client scope of work, hours management and staffing needs.
- Develop annual business plans, setting short- and long-term strategic course for growth of assigned business
- Build strong relationships with both client and retailer while working closely with cross-functional teams including media, consumer marketing, trade development, operations, merchandising, and category managers, directors and buyers
- Identify opportunities within your assigned retailer and share this learning on an ongoing basis with your Retail and Client Leadership teams
- Understand how an agency works and embracing the tools and continually learning about our ways of working
SKILL SETS REQUIRED:
- Bachelor’s degree in advertising, marketing, business, or related field - MBA preferred
- Minimum of 8 years of marketing, ecommerce, media or advertising experience with grocery retailers
- Dynamic personality able to effectively engage and influence a variety of audiences
- A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, and business philosophies
- Motivational leadership, inspiring team to deliver top performance every day against assigned business
- Strategic thinking in the development of Shopper Marketing programs and management of day to day business
- Sound decision making skills
- Passion about business and dissatisfaction with status quo – always thinking of ways to improve/grow assigned client/business
- Strong listening skills and attention to detail
- Excellent verbal, written, presentation and interpersonal skills
- Desire to dig in and do what’s needed to get the job done right.
- Some travel is required
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $119,510- $155,325 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be January 30, 2025.
All your information will be kept confidential according to EEO guidelines.
