Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.
We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, Renault and many more.
At Publicis, we put our people first. We are proud to be certified by Great Place to Work (2022, 2023, 2024, 2025), and have been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in a fantastic office in Odenplan, but also offer a flexible work policy.
Overview
As Influencer Marketing Strategist, you will have overall responsibility for developing and leading influencer strategies with a strong focus on driving business value and elevating creative standards. You will be a key player in ensuring that our influencer initiatives are innovative, effective, and seamlessly integrated into the broader communication strategy. This role carries a special responsibility for raising the creative level across the department by inspiring, challenging, and driving creative processes.
You will report to the Head of Influencer Marketing and work closely with client teams, creators, and strategic partners to identify new opportunities, trends, and formats that strengthen brands and deliver measurable results.
Responsibilities
Main Responsibilities Include:
- Strategic Leadership: Develop and implement influencer strategies that are both business-driven and creatively ambitious.
- Creative Excellence: Ensure all influencer activities maintain high creative standards and contribute to the department’s overall creative development.
- Product & Format Development: Identify and develop new influencer formats, platforms, and partnerships.
- Team Leadership: Inspire and coach the team to enhance skills and creativity within influencer marketing.
- Client Engagement: Participate in strategic meetings, pitches, and onboarding of new clients with a focus on influencer solutions.
- KPI & Performance Tracking: Define goals and monitor results for influencer initiatives, optimizing based on insights and trends.
- Trend Monitoring: Stay updated on platforms, creative trends, and influencer marketing regulations.
Organizational Placement
- Reports to Head of Influencer Marketing.
- Collaborates closely with creative teams, client leads, and external partners.
- Drives knowledge sharing and capability development within influencer marketing and creative work.
Qualifications
5+ years of experience in Influencer Marketing strategy either at an agency or client side.
Experience managing complex activations across multiple markets.
Experience working within an international matrix organisation either as a consultant or a stakeholder is a plus.
Additional information
In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:
Career Opportunities
Local and Global opportunities through the Power Of One.
Personal and Professional Learning
Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.
Flexible Ways of Working
We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.
Work Your World
For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.
Mental Health
The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.
Benefits
Generous benefit package.
We look forward to your application!
